Danish agency Simply designs beautiful packaging for milk company

Despite Them 1888 also being Danish, the dairy company is targeting the Chinese market with its organic milk. Based on insights that Chinese parents consider a child’s height to be a metric of success, the packaging includes a clever lid design that extends the legs of the illustrated child while the glass containing milk empties. The overall design aims to have a Nordic look and feel, as underlined by the use of a fresh blue and butterfly symbol.