Designed by international brand design agency JDO, the limited edition body care collection’s packaging merges Dove’s undeniable elegance with cookie company Crumbl’s vibrancy and playfulness. For the first time in the brand’s history, Dove’s recognisable white colour has been ditched in place of Crumbl’s pink, which was designed early last year as part of a wholesale rebrand by Turner Duckworth. JDO’s founder and executive creative director, Ben Oates, says that the project gave Dove a chance to connect with Gen Z and “add a sense of joy”.
