Fit for a queen: Longbottom & Co rebrands
British tomato juice company Longbottom & Co had the high-quality, all-natural ingredients in its products to boast about, but its branding failed to live up to the hype. Repositioning the company away from as if it were an ‘own brand’, London-based design consultancy Derek&Eric infused its Queen Mary mascot with much-needed wit. Further additions of an eye-catching wordmark and tomato-inspired colour palette also helped elevate the brand’s status.
