Hinge campaign explores the plot twists of early dating through real love stories

Dating app Hinge is diving into the emotional highs and lows of early romance with ‘No Ordinary Love’, a storytelling campaign that brings five real Hinge couples’ love stories to life through a literary lens. In partnership with Dazed Studio, Hinge enlisted contemporary writers to retell each couple’s journey through alternating perspectives that capture the misunderstandings, overthinking and quiet moments of connection that shape modern relationships. The campaign unfolds as a weekly Substack series, complemented by a printed anthology and community activations across New York and London.