Listen: Docusign sonic brand aims to reflect leader status

Operating in the ‘Intelligent Agreement Management’ category, US software firm Docusign required an extension of its newly refreshed brand in order to leverage cut-through in a highly competitive market. Global sonic branding agency amp was called on to craft a sonic identity that could foster trust, engage users and leave a lasting impression, which it achieved by utilising Docusign’s trustworthy yet lively nature. The new audio identity mirrors the scientific phenomenon of resonance, where a vibrating object causes another to vibrate, therefore mirroring the brand’s vision of the world coming together and agreeing.