New aviation brand Acron challenges industry norms

Formerly a part of US tech firm L3Harris, the professional pilot training company needed an identity that could speak to both B2B and B2C consumers. London-based design agency BrandMe sought to create a brand that also pushes back against industry norms and has global appeal.

The new name, Acron Aviation, aims to be highly ownable, and was inspired by the Greek word ‘akron’ that translates to ‘peak’. Steering clear of industry design cliches like hard lines and cold blues, the revised identity instead uses curves and greens to represent themes of renewal and vitality.

BrandMe's design director, Chris Cole, explains, “Acron Aviation is at the forefront of technological innovation, using data-led insight to shape the future of flight. They needed an identity that not only positioned them as the thought leader that they are but as an approachable partner ready to demystify their world.”

Elsewhere, Acron’s icon was inspired by the more recognisable shapes found within aviation, such as the vertical stabiliser. Designed to be flexible, the new brand identity will be seen across a number of touchpoints, from flight simulators to the flight recorder machinery.

Oliver O’Kavanagh, head of creative services at Acron Aviation, adds, “Bringing a brand to life isn't just about design – it's about seamless integration into every touchpoint. Collaborating with BrandMe on the creation of our new brand was an exciting journey of transformation. Together, we crafted a brand identity that wasn't just visually striking but also adaptable across countless applications.”