New Croydon Natural History & Scientific Society identity hopes to widen non-profit’s appeal

Having been founded over 150 years ago in 1870, the Croydon Natural History & Scientific Society (CNHSS) is considered to be the south London town’s oldest cultural and scientific society. With membership subscriptions being a crucial source of revenue for the organisation, local brand design agency 31% Wool was tasked with devising a refreshed identity that could speak to a wider demographic and ensure the CNHSS retains enough members. The updated brand design keeps the bronze disc logo, which references a Saxon artefact found in a local cemetery, but pairs a livelier red with Kalnia, a Victorian-inspired variable font.