Siberia flips the script with James Beard Foundation rebrand

The US-based culinary nonprofit, which aims to be a destination for excellence across the nation’s independent restaurant industry, underwent a comprehensive rebrand at the hands of digital product studio Siberia to meet today’s industry needs. The revised identity harks back to the organisation’s mission of creating a vibrant, equitable, and sustainable independent restaurant industry. The design includes a cleaner and more confident wordmark, as well as a warm colour palette inspired by natural ingredients and culinary artistry.