Startup telecommunications company Telgea turned to international digital marketing and innovation agency Signifly to devise a new identity that could help the company cultivate a global presence. To stand out from traditional telecommunication firms, the updated brand utilises a corporate yet playful look and feel, as demonstrated by the use of white, black and a lime green in its new colour palette. Key to the update is ‘The Dot’, a minimalist sphere seen throughout the entire visual design system that represents ‘the convergence of continents into a single, unified telecommunications ecosystem’.
