Transform Awards ANZ 2025 open for entries

The Transform Awards ANZ is officially back. Celebrating a sixth year of the awards programme, the region will once again unite around the transformative power of brand strategy, creativity and design.

The bar was set high from last year’s Transform Awards ANZ, where Huon and the thrills™ ran riot to take home three Golds and the elusive ‘Grand Prix’ trophy. Entrants will also hope to emulate the success of our ‘Best Overall Visual Identity’ winner, Inner West Film Fest and Yonder Creative, which wowed judges enough to also scoop up another two Golds.

This year’s judges will once again comprise a panel of experts in the branding, marketing and corporate communications field, and will create a shortlist recognising those agencies and businesses that excel for their creative or strategic approach to their branding work.

An exciting change to this year’s Transform Awards ANZ sees the introduction of two new categories: ‘Best Visual Identity From the Hospitality Sector’ and ‘Best visual identity from a Startup’.

The entry deadline for this year’s awards is 1 August 2025. Transform magazine subscribers can submit their work by 30 May 2025 to receive $250AUD off the total entry cost as well as getting their fifth entry for free. Meanwhile, non-subscribers can enter by 30 May 2025 for a $175AUD discount. Contact Gemma Cadden to register your interest and for more information.

To help craft your winning submissions, download the entry and information guide or contact Gemma for guidance.

The full list of categories are as follows, and their definitions can be found on the dedicated categories page:

 

Content

Best Use of a Visual Property

Best Brand Architecture Solution

Best Use of Copy Style or Tone of Voice

Best Brand Experience

Best Use of Packaging

Best Wayfinding or Signage

Best Use of Audio Branding

Best Use of Typography

Best Place Brand

Best Expression of a Brand on Social Media Channels

 

Process

Best External Stakeholder Relations During a Brand Development Project

Best Internal Communications During a Brand Development Project

Best Implementation of a Brand Development Project

Best Localisation of an International Brand

 

Strategy

Best Creative Strategy

Best Brand Evolution (Business)

Best Brand Evolution (Consumer)

Best Brand Evolution (Corporate)

Best Strategic or Creative Development of a New Brand

Best Development of a New Brand Within an Existing Brand Portfolio

Best Naming Strategy (New name)

Best Naming Strategy (Rename)

Best Naming Strategy (Naming System)

 

Type

Best Corporate Rebrand Following a Merger or Acquisition

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning

Best Brand Consolidation

Best Digital Transformation

Best Employer Brand

 

Sector

Automotive

Charity, NGO or Not-For-Profit

Education

Energy and Utilities

Engineering and Manufacturing

Farming and Agricultural

Financial Services

FMCG

Food and Beverage

Healthcare and Pharmaceutical

Hospitality

Industrial and Basic Materials

Lifestyle and Wellbeing

Oil, Gas, Mining and Extractives

Professional Services

Property, Construction and Facilities Management

Public

Retail

Sports and Leisure

Startup

Technology, Media and Telecommunications

Transport and Logistics

Travel and Tourism

 

Special recognition

Brand Strategist of the Year

Creative Director of the Year

Young Contender of the Year