Transform Awards Europe 2025 winners announced

In its 16th year, the Transform Awards continues to be Europe’s only awards programme to celebrate excellence in rebranding, repositioning and brand development. Transform was delighted to celebrate with the continent’s finest branding agencies and creative teams in an epic ceremony hosted in central London.

There was no shortage of outstanding projects battling it out to win the Transform Awards’ most prestigious accolade, the ‘Grand Prix,’ but in the end it was TNT Sports and DixonBaxi that impressed the judges most. Raising the bar for entries from the sports sector for years to come, the project exuded beauty and simplicity, according to judges, meaning it also scooped up Golds in ‘Best Creative Strategy (Consumer)’ and ‘Best Corporate Rebrand Following a Merger or Acquisition.’

Another big winner on the night included Bicycle Therapeutics and Greenspace, which won the ‘Best Overall Visual Identity’ award. Judges described the work as having a “confident and fresh” feel to it.

And let us not forget Transform’s Special Recognition champions. DNCO’s Brenda Sjahrial took home the ‘Brand Strategist of the Year’ trophy, while Hamish Shand from Boundless Brand Design was crowned ‘Creative Director of the Year.’

Transform magazine’s editor, Jack Cousins, comments, “I’m delighted to say it has been another enthralling year for the Transform Awards Europe. From reporting on branding stories across the continent over the past 12 months to chairing sessions with our wonderful judges, it has been a personal joy to take a closer look at your fantastic work.

“I think our regular judges will agree with me that, across all sectors, brand design in Europe has been upped another gear. Long may it continue!”

Transform would also like to thank its sponsors, Brand Lounge and Monotype, for their incredible support this year.

The full list of Transform Awards Europe winners is as follows:

 

CONTENT

Best Use of a Visual Property

Gold – Barnardo's and The Clearing

Gold – SLB OneSubsea and Brandpie

Silver – Premier League and Interstate

Bronze – Courvoisier and Boundless Brand Design

Highly commended – Diageo India and Butterfly Cannon

Highly commended – Verbatim and Dusted

 

Best Brand Architecture Solution

Gold – Nidec and GW+Co

Silver – Lamy Liaisons and Be Dandy

Bronze – Réalta and TOTEM

 

Best Use of Copy Style or Tone of Voice

Gold – Great Ormond Street Hospital Charity and Pentagram

Silver – HERE and Dusted                        

Silver – Tubi and DixonBaxi   

Bronze – Ascot Racecourse and saintnicks Ltd       

Highly commended – UCL and Instinctif Partners

Highly commended – Zurich Insurance Company Ltd and Definition

 

Best Brand Experience

Gold – Dalziel & Pow Design Consultants  

Silver – Volkswagen AG and Landor                 

Bronze – LMA and Designhouse – Horizons Quarterly Publication

Bronze – PepsiCo – Rockstar Energy Press Play On 2024 Visual Identity                 

 

Best Wayfinding or Signage

Gold – Landsec and DNCO  

Silver – National Galleries of Scotland and DNCO                 

Silver – Network Rail & Gatwick Airport Limited and Mima               

Bronze – GRAPHIC:SR              

 

Best Use of Typography

Gold – PRM and Dragon Rouge

Silver – Barnardo's and The Clearing

Silver – Volkswagen AG and Landor

Bronze – Healicious and Pencil Studio Ltd

Bronze – SUKLAB and Move Branding

Highly commended – Co-op and SomeOne

 

Best Place Brand

Gold – A State Of Denmark and Copenhagen Capacity     

Silver – Stadt Eberswalde and INTO Branding

Bronze – Art Invest and SomeOne

 

Best Expression of a Brand on Social Media Channels

Gold – Ascot Racecourse and saintnicks Ltd

Silver – SLB OneSubsea and Brandpie

Bronze – The Auto Tech Show and Anyline GmbH

 

PROCESS         

Best External Stakeholder Relations During a Brand Development Project

Gold – thyssenkrupp nucera AG & Co. KGaA and onliveline GmbH - office for transformation and storytelling           

Silver – Spectrum.Life and UnitedUs               

Bronze – Vereen and Synsation Brand Design

 

Best Internal Communications During a Brand Development Project             

Gold – SLB OneSubsea and Brandpie

Gold – Uisce Éireann and RichardsDee & Genesis                 

Silver – ALCEA and GW+Co  

Bronze – Shearwater and Siegel+Gale

Bronze – Takeda Pharma Vertrieb GmbH & Co. KG and onliveline GmbH - office for transformation & storytelling 

 

Best Implementation of a Brand Development Project

Gold – Beazley and Prophet

Gold – Colgate-Palmolive                        

Silver – Ara Partners and Bladonmore

Silver – Bring Energy and Designhouse          

Silver – Stellarmann

Bronze – AVK and we-do-co                   

Bronze – Charity Hall of Fame and IMP                           

Bronze – Evergreen Garden Care and Opinium Amsterdam     

 

STRATEGY

Best Creative Strategy (Business)

Gold – Automated Architecture and Ascend Studio              

Silver – Visku and Studio North          

Bronze – Itriom and Aeron Branding                 

Bronze – RPC and Living Group          

Highly commended – Stellarmann

 

Best Creative Strategy (Consumer)

Gold – TNT Sports and DixonBaxi

Silver – Colgate-Palmolive

Bronze – Honda Europe and Missouri Creative       

 

Best Creative Strategy (Corporate)

Gold – Uisce Éireann and RichardsDee 

Silver – Corundum and Saboteur      

Bronze – Hugh James and Curious Ltd          

Bronze – University Hospitals Bristol & Weston NHS Foundation Trust with Mr B & Friends Creative Ltd

 

Best Brand Evolution (Business)

Gold – Narvi and Ellun Kanat

Gold – Nudge and Pencil Studio Ltd

Silver – Ausolan and Move Branding

Bronze – Spectrum.Life and UnitedUs

Highly commended – HERE and Dusted      

 

Best Brand Evolution (Consumer)

Gold – Kingsbake and The Collaborators – Giant Bar           

Gold – Sofitel and Conran Design Group     

Silver – Bart Ingredients and The Space Creative   

Silver – Emmi Caffe Latte and Springetts Brand Design    

Silver – The RSPB and ASHA & Co.   

Bronze – Verbatim and Dusted           

 

Best Brand Evolution (Corporate)

Gold – Volkswagen AG and Landor

Silver – Aviva and Landor

Silver – World Scouting and Dragon Rouge

Bronze – Siemens and MetaDesign

Bronze – United Trust Bank and Saboteur

 

Best Strategic or Creative Development of a New Brand

Gold – Diageo India and Butterfly Cannon 

Silver – Jobbio and Rowdy Studio     

Silver – Theakston and WPA Pinfold

Bronze – Freely and DixonBaxi                              

Bronze – MILA Muszyna and Touchideas     

Highly commended – Upper Woodlands and Pencil Studio Ltd   

 

Best Development of a New Brand Within an Existing Brand Portfolio

Gold – Diageo India and Butterfly Cannon

Silver – Carlsberg Group and Missouri Creative

Silver – Muwin Estate Wines and WPA Pinfold

Bronze – Dobry Hotel and Dragon Rouge

Highly commended – SLB OneSubsea and Brandpie

 

Best Naming Strategy (New Name)

Gold – Microhive and Brand Potential

Gold – TfL and DNCO

Silver – Youll and Beniamin Pop Studio

Silver – Bring Energy and Designhouse

Bronze – OnPath Energy and Design By Structure

Bronze – Kolet and Agence Namibie

 

Best Naming Strategy (Rename)

Gold – ReMind UK and Mytton Williams

Silver – Meent and JoosNabhan

Silver – Portsmouth Historic Quarter and Definition

Silver – Uniquely and RichardsDee

Bronze – Via and ASHA & Co.

Bronze – Voli Voli and Fabular

 

TYPE

Best Corporate Rebrand Following a Merger or Acquisition

Gold – TNT Sports and DixonBaxi     

Gold – Vereen and Synsation Brand Design                

Silver – Visku and Studio North          

Bronze – Expana and Brandpie

Bronze – Lipton Teas and Infusions with Team Creatif                         

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Business)

Gold – Jobbio and Rowdy Studio       

Silver – Ausolan and Move Branding

Bronze – atNorth          

Bronze – Statscore and Dragon Rouge                            

Highly commended – Bespak and Limber Brands

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Consumer)

Gold – Verbatim and Dusted

Silver – ROLI and DixonBaxi

Bronze – Dawtona and BNA

Bronze – Hawaiian Tropic and Pull Brand + Creative

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Corporate)

Gold – CIECH and Touchideas            

Gold – Volkswagen AG and Landor

Silver – Ara Partners and Bladonmore

Silver – thyssenkrupp nucera AG & Co. KGaA and onliveline GmbH - office for transformation

Bronze – Serendipity Capital and Industry Partners Limited           

Bronze – Shearwater and Siegel+Gale

 

Best Digital Transformation

Gold – Aria and Together

Silver – Ara Partners and Bladonmore

Silver – PRM and Dragon Rouge

Silver – Verbatim and Dusted

Bronze – HERE and Dusted

 

AUDIO

Best Audio Brand (Consumer)

Gold – Corona (Global) and Made Music Studio

Gold – Leffe (ABInBev) and MassiveMusic with JKR

Silver – Nando’s and Adelphoi Music

Bronze – Felix and Sixième Son

 

Best Audio Brand (Business and Corporate)

Gold – AOK and why do birds

Silver – ConocoPhillips and Sonic Minds

Silver – National Trust and MassiveMusic

Silver – UCI and Unmute

Bronze – Munich Re and amp GmbH

 

Best Sonic Brand Activation

Gold – NHS and Sonicbrand

Silver – Silent Disco King and ON THE SLY///

Bronze – AMF Fastigheter and Efterklang

 

Best Sonic Brand Evolution

Gold – DSB (Danish State Railways) and Sonic Minds        

Gold – Roland-Garros and Sixième Son        

 

WRAPPED

Best Use of Packaging (Glass)

Gold – Chivas Brothers with The Glenlivet and JDO Global

Silver – CleanCo and Knockout

Bronze – Beefeater and Boundless Brand Design

 

Best Use of Packaging (Print and Card)

Gold – Pencil Studio Ltd          

Silver – Journey To The West and The Collaborators – Love Sum

Bronze – Kingsbake and The Collaborators – Giant Bar     

 

Best Use of Packaging (Other)

Gold – Colgate-Palmolive

Gold – MILA Muszyna and Touchideas

Silver – Blue Dragon and Boundless Brand Design

Silver – Pernod Ricard with Havana Club and JDO Global

Bronze – Tenzing and Boundless Brand Design

 

Best Use of Packaging (Limited Edition)

Gold – The Kraken and NB Studio     

Silver – Pencil Studio Ltd        

Bronze – Chivas Brothers with The Glenlivet and JDO Global        

Highly commended – Moet Hennessy with Knockout         

 

SECTOR

Best Visual Identity from the Automotive Sector

Gold – Volkswagen AG and Landor

Silver – Honda Europe and Missouri Creative

 

Best Visual Identity by a Charity, NGO or Not-For-Profit

Gold – Kids and Red Stone    

Gold – Kutxa Fundazioa and Move Branding              

Silver – Microhive and Brand Potential          

Silver – ReMind UK and Mytton Williams                       

Bronze – Barnardo's and The Clearing           

Bronze – Bill & Melinda Gates Foundation and Brunswick Creative           

Bronze – World Scouting and Dragon Rouge

 

Best Visual Identity from the Education Sector

Gold – Cardiff University and Only

Gold – Sage and Limber Brands

Silver – UCL and Instinctif Partners

Silver – University of Bradford and Hybrid

Bronze – Keyros Medica and BrandSilver

 

Best Visual Identity from the Energy and Utilities Sector

Gold – Zaffra and Dragon Rouge

Silver – Uisce Éireann and RichardsDee

Bronze – GreenCell and BNA

Bronze – OnPath Energy and Design By Structure

Highly commended – Bring Energy and Designhouse

 

Best Visual Identity from the Engineering and Manufacturing Sector

Gold – Verbatim and Dusted                 

Silver – De Dietrich Process Systems and Be Dandy                              

Bronze – Bespak and Limber Brands

Bronze – Cleanova and Design By Structure

Bronze – Ziemann Holvrieka and CRUSH

 

Best Visual Identity from the Farming and Agricultural Sector

Gold – Goat Shed and UnitedUs

Bronze – Everards and Pencil Studio Ltd

 

Best Visual Identity from the Financial Services Sector

Gold – United Trust Bank and Saboteur        

Gold – Zurich Insurance Company Ltd and 72andSunny NL B.V.                                   

Silver – Aviva and Landor        

Silver – Jaudi and Anagram   

Bronze – Evolin and Instinctif Partners          

Bronze – NorthStandard and Teamspirit      

Bronze – Rogo and Together

Bronze – Shojin and Design By Structure     

 

Best Visual Identity from the FMCG Sector

Gold – Dawtona and BNA

Gold – MILA Muszyna and Touchideas

Silver – Hawaiian Tropic and Pull Brand + Creative

Silver – Mars Wrigley and Elmwood London

 

Best Visual Identity from the Food and Beverage Sector

Gold – Bonta of Bend and Magpie Studio

Silver – Campari Group and Missouri Creative

Silver – Carlsberg Group and Missouri Creative

Bronze – Bart Ingredients and The Space Creative

Bronze – Meliá and Anagram

 

Best Visual Identity from the Healthcare and Pharmaceutical Sector

Gold – Bicycle Therapeutics and Greenspace                            

Silver – Corundum and Saboteur      

Silver – Spectrum.Life and UnitedUs

Bronze – Boehringer Ingelheim and Interbrand – Central & Eastern Europe

Highly commended – Diagnostyka and BNA

 

Best Visual Identity from the Industrial and Extractives Sector

Gold – Papilo and Red Stone

Silver – SLB OneSubsea and Brandpie

 

Best Visual Identity from the Lifestyle and Wellbeing Sector

Gold – Karo Healthcare and Elmwood London

Silver – Narvi and Ellun Kanat

Highly commended – OGX and Brand Potential

 

Best Visual Identity from the Professional Services Sector (Advisors and Consultants)

Gold – Bind Media and Supple Studio Ltd   

Silver – Lifted Ventures and WPA Pinfold    

Silver – Uniquely and RichardsDee 

Bronze – EY and Brandpie      

Bronze – Nordic Healthcare Group and Berry Creative      

 

Best Visual Identity from the Professional Services Sector (Legal and Accountancy)

Gold – CFG and Studio North

Silver – Global Advocaten and Rouge

Silver – RPC and Living Group

Bronze – Hugh James and Curious Ltd

 

Best Visual Identity from the Property, Construction and Facilities Management Sector

Gold – KOPE and YeahNice

Silver – General Projects and DNCO

Silver – Present Made and Regular Studio

Bronze – Oval and Anagram

Bronze – SRE and Designhouse

 

Best Visual Identity from the Retail Sector

Gold – Co-op and SomeOne

Silver – SUKLAB and Move Branding

Bronze – PRM and Dragon Rouge

 

Best Visual Identity from the Sports and Leisure Sector

Gold – Hult Center and Common Curiosity                                  

Silver – European Broadcasting Union and TQ Branding

Silver – WK DZIK and BNA                        

Bronze – Borussia Dortmund and DesignStudio

Bronze – Co-op Live and SomeOne

 

Best Visual Identity from the Technology, Media and Telecommunications Sector              

Gold – EE and Zag Ltd                

Gold – Statscore and Dragon Rouge                

Silver – Bicycle Therapeutics and Greenspace        

Silver – Zscaler and DEPT®

Bronze – Bill & Melinda Gates Foundation and Brunswick Creative           

Bronze – Mindscape Studio with Daniel & Andrew Design Advisory           

 

Best Visual Identity from the Transport and Logistics Sector

Gold – Blue and BroHouse    

Silver – Zigup and SomeOne

Bronze – Network Rail & Gatwick Airport Limited and Mima

Bronze – Visku and Studio North                         

 

Best Visual Identity from the Travel and Tourism Sector

Gold – Raffles London at The OWO and Greenspace          

Silver – Inntravel and SomeOne         

Bronze – Upper Woodlands and Pencil Studio Ltd                 

 

SPECIAL RECOGNITION

Brand Strategist of the Year

Winner – Brenda Sjahrial – DNCO

 

Creative Director of the Year

Winner – Hamish Shand – Boundless Brand Design

 

GRAND ACCOLADES

Best Overall Visual Identity

Bicycle Therapeutics and Greenspace

 

Grand Prix

TNT Sports and DixonBaxi