Transform proud to announce Asia Awards 2025 is open for entries
With over a decade of celebrating the transformative power of brand strategy, creativity and design in Asia under its belt, the Transform Awards has officially launched its 2025 programme.
The awards continue to recognise best practice in corporate, product and global brand development work, benchmarking the work of both small and large agencies. The 2025 awards follow on from an enticing night in Singapore last November, which saw Pernod Ricard and MetaDesign China Limited set the bar for years to come. The Chinese whisky brand was a worthy winner on the night, scooping up the highly sought-after ‘Grand Prix’ – Transform’s top award. Meanwhile, Ban Mai Theater and InSpace Creative took home the ‘Best Overall Visual Identity’ trophy on a memorable night for all involved with the Transform Awards.
Transform can also officially announce the awards will be taking place in Shanghai, China in 2025. Transform is excited to return there, having hosted many enthralling awards nights in the city over the past decade.
As always, the judges, formed by a panel of experts in the brand design, marketing and corporate communications field, will create a shortlist recognising those agencies and businesses that excel for their creative or strategic approach to their branding work.
To be a part of this fantastic event that pays homage to the best in corporate, product and global brand development work, you can save $100 on your total entry cost by submitting your projects by 11 April. If you subscribe to Transform magazine here, you will save $150 and get your fifth entry for free by entering by this early entry deadline.
This year’s entry deadline is 30 May, with the late entry deadline falling on 20 June (a late entry surcharge of $125 will be applied to entries missing the 30 May deadline).
To help craft your winning submissions, download the entry and information guide, or contact Gemma Cadden for guidance.
The winners of the Transform Awards Asia will be announced in November 2025.
The full list of categories are as follows and their definitions can be found on the dedicated categories page:
CONTENT
Best Use of a Visual Property
Best Brand Architecture Solution
Best Use of Copy Style or Tone of Voice
Best Brand Experience
Best Wayfinding or Signage
Best Use of Audio Branding
Best Use of Typography
Best Place or Nation Brand
Best Expression of a Brand on Social Media Channels
PROCESS
Best Internal Communications During a Brand Development Project
Best Implementation of a Brand Development Project
Best Localisation of an International Brand
STRATEGY
Best Creative Strategy
Best Brand Evolution (Business)
Best Brand Evolution (Consumer)
Best Brand Evolution (Corporate)
Best Strategic or Creative Development of a New Brand
Best Development of a New Brand Within an Existing Brand Portfolio
Best Naming Strategy (New Name)
Best Naming Strategy (Rename)
Best Naming Strategy (Naming System)
TYPE
Best Corporate Rebrand Following a Merger or Acquisition
Best Brand Development Project to Reflect a Change of Mission, Values or Positioning
Best Brand Consolidation
Best Digital Transformation
Best Employer Brand
WRAPPED
Best Use of Packaging (Glass)
Best Use of Packaging (Print and Card)
Best Use of Packaging (Other)
Best Use of Packaging (Limited Edition)
Best Use of Sustainable Packaging
SECTOR
Automotive
Charity, NGO or NFP
Education
Energy and Utilities
Engineering and Manufacturing
Farming and Agricultural
Financial Services
FMCG
Food and Beverage
Healthcare and Pharmaceutical
Hospitality
Industrial and Basic Materials
Lifestyle and Wellbeing
Oil, Gas, Mining and Extractives
Professional Services
Property, Construction and Facilities Management
Public
Retail
Sports and Leisure
Startup
Technology, Media and Telecommunications
Transport and Logistics
Travel and Tourism
SPECIAL RECOGNITION
Brand Strategist of the Year
Creative Director of the Year
Young Contender of the Year
