Transform proud to announce winners at inaugural Diamond Awards

For the past 16 years, the Transform Awards has celebrated the transformative power of brand strategy and design across five continents in the form of region-based awards nights. In 2024, it decided to create a bold new offering, the Transform Diamond Awards, that would allow the world’s very best branding agencies and creative teams to compete in a very special awards programme.

All projects from Transform’s five annual awards programmes (ANZ, Asia, Europe, MEA and North America) in 2024 were eligible to enter the Diamond Awards, provided they won Gold. This celebration of the diversity and innovation that span the world doubled up as a competition of unparalleled magnitude.

The Gold-winning projects that entered were then scrutinised by Transform’s international panel of judges, who hailed from companies including Colgate-Palmolive, Google and Salesforce.  

Big winners on the night included LEGO and Interbrand, which quite remarkably scooped up the Diamond Award in three categories: ‘Best Use of a Visual Property,’ ‘Best Brand Evolution (Consumer)’ and ‘Best Brand Consolidation.’ Its sister entrant, LEGO BRICK PRO and Interbrand, also won Diamond in the ‘Best Use of Typography’ category. In fact, only Seddiqi Holding and BOND could stop LEGO and Interbrand from completing a clean sweep, with the former winning ‘Best Visual Identity from the Retail Sector,’ along with further Diamonds in the ‘Best Implementation of a Brand Development Project’ and ‘Best Development of a New Brand Within an Existing Brand Portfolio’ categories.

Other standout projects included TikTok and MassiveMusic, which won Diamond in ‘Best Use of Audio Branding’ and ‘Best Expression of a Brand on Social Media Channels,’ and Moody's and Interbrand, which won big in ‘Best Internal Communications During a Brand Development Project’ and ‘Best Creative Strategy (Corporate).’ Aston Villa and Dragon Rouge also scooped up two Diamond trophies in ‘Best External Stakeholder Relations During a Brand Development Project’ and ‘Best Visual Identity from The Sports and Leisure Sector.’

Jack Cousins, Transform magazine’s editor, says, “It was an ambitious feat for the Transform team to pull off. Collaborating with previous awards winners from across five continents was a seismic task, but we were enthralled to see how excited branding agencies – from New York to Ho Chi Minh City – were to participate.

“This is the first time Transform has run an awards programme dedicated to celebrating brand transformation throughout the entire world. It has been such a hit that I have a suspicion it won’t be the last time either. So, a huge congratulations to our newly crowned Diamond Winners who are the flagbearers of transformative brand strategy and design.”

The full list of winners from Transform’s very first Diamond Awards is as follows:

 

CONTENT

Best Use of a Visual Property

Diamond Winner – LEGO and Interbrand

Gold Winner – Allen's Lollies and The Edison Agency

Gold Winner – Debra and RichardsDee

Gold Winner – Emaar and Genius Loci – AT.MOSPHERE

Gold Winner – Pernod Ricard and MetaDesign China Limited

Gold Winner – Team GB and Thisaway

Gold Winner – Trojena and Landor

 

Best Brand Architecture Solution

Diamond Winner – Nidec and GW+Co

Gold Winner – GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates

Gold Winner – Minor Hotels and Interbrand

 

Best Use of Copy Style or Tone of Voice

Diamond Winner – Inner West Film Fest and Yonder Creative

Gold Winner – MN8 and Thackway McCord

Gold Winner – Oxford University Press and Baxter & Bailey – Oxford Revise

 

Best Brand Experience

Diamond Winner – Nokia and Lippincott

Gold Winner – Abu Dhabi Early Childhood Authority (ECA) and ADinB – ECD Fair

Gold Winner – International Cricket Council and WiteKite

Gold Winner – Puma and SGK

 

Best Use of Packaging

Diamond Winner – Beefeater Gin Crown Jewel and Boundless Brand Design

Gold Winner – Accor + Katara Hospitality and BOND – Vaya!

Gold Winner – BKKB Ventures and London : Los Angeles

Gold Winner – Diageo India and Butterfly Cannon

Gold Winner – Tanglin Cacao Gin and Kiilat Creative

 

Best Wayfinding or Signage

Diamond Winner – MTR Corporation and Landor

Gold Winner – Emaar and Genius Loci – The Dubai Mall Zabeel Extension

Gold Winner – Oval Real Estate and Common Curiosity

 

Best Use of Audio Branding

Diamond Winner – TikTok and MassiveMusic

Gold Winner – Deutsche Bahn and why do birds

Gold Winner – SANOFI “Miracle Dots” and Sixième Son

Gold Winner – Syngenta Group and why do birds

Gold Winner – TATA.ev and Landor

 

Best Use of Typography

Diamond Winner – LEGO – LEGO BRICK PRO and Interbrand

Gold Winner – ADSS and Pink Green

Gold Winner – Bathsense, by Asian Paints and Landor

 

Best Place Brand

Diamond Winner – Norfolk Coast, Protected Landscape and Lantern

Gold Winner – Expo City Dubai and Bellwether

Gold Winner – Town of Telluride and Monigle

 

Best Expression of a Brand on Social Media Channels

Diamond Winner – TikTok and MassiveMusic

Gold Winner – Seddiqi Holding and BOND

 

PROCESS

Best External Stakeholder Relations During a Brand Development Project

Diamond Winner – Aston Villa and Dragon Rouge

Gold Winner – Abu Dhabi Early Childhood Authority (ECA) and ADinB – ECD Fair

 

Best Internal Communications During a Brand Development Project

Diamond Winner – Moody's and Interbrand

Gold Winner – Dubai Health and Landor

Gold Winner – NAB and Principals

 

Best Implementation of a Brand Development Project

Diamond Winner – Seddiqi Holding and BOND

Gold Winner – GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates

Gold Winner – Oval Real Estate and Common Curiosity

Gold Winner – West Loop Community Organization (WLCO) and Landor

 

Best localization of an international brand

Diamond Winner – Vaseline® and Lonsdale Design

Gold Winner – Safaricom Ethiopia and Landor

 

STRATEGY

Best Creative Strategy (Business)

Diamond Winner – Wiley-VCH and Industry

Gold Winner – PartnerCentric and Fazer

Gold Winner – Solutions+ and KNOW Creative

 

Best Creative Strategy (Consumer)

Diamond Winner – Reset, Venus Remedies and Landor

Gold Winner – Team GB and Thisaway

Gold Winner – Visit Victoria and Principals

 

Best Creative Strategy (Corporate)

Diamond Winner – Moody's and Interbrand

Gold Winner – Onity and Thackway McCord

Gold Winner – Saudia Group and Landor

Gold Winner – SLB and Brandpie

 

Best Brand Evolution (Business)

Diamond Winner – Team Global Express and Landor

Gold Winner – ADSS and Pink Green

Gold Winner – Granite Asia and Studio Everywhere

Gold Winner – Huon and the thrills ™

 

Best Brand Evolution (Consumer)

Diamond Winner – LEGO and Interbrand

Gold Winner – Grove Juice and Boxer & Co.

Gold Winner – LeShuttle and Landor

 

Best Brand Evolution (Corporate)

Diamond Winner – Port Of Dover and Saboteur

Gold Winner – CATRION and Brash Agency

Gold Winner – Le Redoute and Carré Noir

Gold Winner – SkyMavis and Bratus Agency

 

Best Strategic or Creative Development of a New Brand 

Diamond Winner – Designed In Saudi and Gene Branding

Gold Winner – BKKB Ventures and London : Los Angeles

Gold Winner – Health Equals and RBL Brand Agency

Gold Winner – Pernod Ricard and MetaDesign China Limited

 

Best Development of a New Brand Within an Existing Brand Portfolio

Diamond Winner – Seddiqi Holding and BOND

Gold Winner – Profi Group Romania and Touchideas

 

Best Naming Strategy

Diamond Winner – June and BrandSilver

Gold Winner – Giddam and Gene Branding

Gold Winner – Golf Australia – TeeMates and FutureBrand Australia

Gold Winner – Health Equals and RBL Brand Agency

Gold Winner – Human Rights Campaign (HRC) and Landor

Gold Winner – Masar and inovaline

Gold Winner – NIKO and Re:brand

Gold Winner – Siemens Mobility and SSBC

 

TYPE

Best Corporate Rebrand Following a Merger or Acquisition

Diamond Winner – South East Technological University with Red Dog Design Consultants and MCCP

Gold Winner – Nexxen and Starfish Co.

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning

Diamond Winner – DTDC and Landor

Gold Winner –  Autopay and BNA / Brand New Attitude

Gold Winner – CATRION and Brash Agency

Gold Winner – Huon and the thrills ™

Gold Winner – Integral and Pink Green

Gold Winner – West Loop Community Organization (WLCO) and Landor

Gold Winner – ZSL and RBL Brand Agency

 

Best Brand Consolidation

Diamond Winner – LEGO and Interbrand

Gold Winner – Expo City Dubai and Bellwether

Gold Winner – SLB and BrandPie

 

Best Digital Transformation

Diamond Winner – West Loop Community Organization (WLCO) and Landor

Gold Winner – Careem

Gold Winner – Leathwaite and Dusted

 

Best Employer Brand

Diamond Winner – Hilti and Tonic

Gold Winner – Microsoft

 

SECTOR

Best Visual Identity by a Charity, NGO or Not-For-Profit

Diamond Winner – Theirworld and Saboteur

Gold Winner – Bush Heritage Australia and FutureBrand Australia

Gold Winner – Prince Talal bin Abdulaziz Al Saud Endowment and BOND

Gold Winner – West Loop Community Organization (WLCO) and Landor

 

Best Visual Identity from the Education Sector

Diamond Winner – South East Technologial University with Red Dog Design Consultants and MCCP

Gold Winner – Uprio and Conran Design Group

 

Best Visual Identity from the Energy and Utilities Sector

Diamond Winner – Enowa.NEOM and Landor

Gold Winner – NIKO and Re:brand

Gold Winner – Relevate Power and Brandpie

 

Best Visual Identity from the Engineering and Manufacturing Sector

Diamond Winner – High Liner Foods and WMH&I

Gold Winner – Al Futtaim and BOND

 

Best Visual Identity from the Farming and Agricultural Sector

Diamond Winner – Huon and the thrills ™

Gold Winner – Kramp and mReaction

Gold Winner – Rain bird and Matchstic

 

Best Visual Identity from the Financial Services Sector

Diamond Winner – iz app by Alinma Bank and Landor

Gold Winner – Granite Asia and Studio Everywhere

Gold Winner – Kuwait Finance House / Tam and Bellwether

Gold Winner – Marble Money and Creatik

Gold Winner – Sola Payments and Monigle

 

Best Visual Identity from the FMCG Sector

Diamond Winner – Kraft Heinz (Las Chicas) and PB Creative

Gold Winner – NAFOODS and Bratus Agency

Gold Winner – Thryve, IFFCO Plant-Based Venture and WMH&I

 

Best Visual Identity from the Food and Beverage Sector

Diamond Winner – Pernod Ricard and MetaDesign China Limited

Gold Winner – Accor + Katara Hospitality and BOND – Accoustic

Gold Winner – Freja Foods and The Collaborators

Gold Winner – Kellanova, WK Kellogg Co and Brunswick Group

Gold Winner – Kellogg's and Landor

 

Best Visual Identity from the Healthcare and Pharmaceutical Sector

Diamond Winner – WS Audiology and FutureBrand London

Gold Winner – Care Medical – Riyadh and Skyne

Gold Winner – Cosette/Vyleesi and Starfish Co.

Gold Winner – Renaiss Health and Dragon Rouge

 

Best Visual Identity from the Lifestyle and Wellbeing Sector

Diamond Winner – Dense Hair Experts and KISS Branding

Gold Winner – NLGIC National Life & General Insurance Company / Liva and Bellwether

Gold Winner – Reset, Venus Remedies and Landor

 

Best Visual Identity from the Oil, Gas, Mining and extractives Sector

Diamond Winner – NEOM Green Hydrogen Company and Landor

 

Best Visual Identity from the Professional Services Sector (Advisors and Consultants)

Diamond Winner – Aptia and Living Group

Gold Winner – Merwas and Tajalla Agency

Gold Winner – New North Insights and Creatik

Gold Winner – Social Soup and The Edison Agency

Gold Winner – Tensure and Matchstic

 

Best Visual Identity from the Professional Services Sector (Legal and Accountancy) 

Diamond Winner – Akin and Living Group

Gold Winner – Schulte Roth & Zabel and Agenda

 

Best Visual Identity from the Property, Construction and Facilities Management Sector

Diamond Winner – Oval Real Estate and Common Curiosity

Gold Winner – Stockland and Principals

Gold Winner – Trojena and Landor

 

Best Visual Identity from the Public Sector

Diamond Winner – Town of Telluride and Monigle

Gold Winner – Supreme Council for Motherhood and Childhood (SCMC) and Abu Dhabi Early Childhood Authority (ECA) with ADinB
Gold Winner – Transport for London, Places for London and Pentagram

 

Best Visual Identity from the Retail Sector

Diamond Winner – Seddiqi Holding and BOND

Gold Winner – LEGO and Interbrand

 

Best Visual Identity from the Sports and Leisure Sector

Diamond Winner – Aston Villa and Dragon Rouge

Gold Winner – Inner West Film Fest and Yonder Creative

Gold Winner – Saudi Arabian Football Federation and Gene Branding

Gold Winner – USRowing and Prophecy

 

Best Visual Identity from the Technology, Media and Telecommunications Sector

Diamond Winner – Quarto and Pentagram

Gold Winner – Nexxen and Starfish Co.

 

Best Visual Identity from the Transport and Logistics Sector

Diamond Winner – Air India and FutureBrand London

Gold Winner – GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates

Gold Winner – Saudia and Landor

 

Best Visual Identity from the Travel and Tourism Sector

Diamond Winner – LeShuttle and Landor

Gold Winner – Norfolk Coast, Protected Landscape and Lantern

Gold Winner – Poronui and Principals

Gold Winner – Trojena and Landor