US snack brand Back to Nature undergoes colourful, modern retro redesign

The rebrand was undertaken by UK-based creative agency Love, which sought to merge Back to Nature’s ‘laid-back West Coast roots’ with a more contemporary feel. In a bid to drive greater consumer awareness, the updated logo incorporates the Californian sunrise, while the typography choice was inspired by old-school screen prints. Elsewhere, Love’s packaging design is aided by a bold colour palette and inviting product photography.