Vimeo’s landmark festival, ‘Reframe’, has resolution at identity’s core

Reframe was a video innovation conference hosted in October by Vimeo, the American video hosting and sharing platform, which brought people together to discuss the technologies that are changing the way they work. The design, crafted by New York-based Uncommon Creative Studio, sought to go beyond conventional brand assets, incorporating resolution as a key component. This was done by using generative tools that could alter the look of the brand at touchpoints depending on the proximity of the event venue.