Wrapped in love: Vellie unveils inaugural brand identity
The new gifting company, based in Oregon, US, turned to creative studio People People to craft a warm and calm identity that spans across packaging, messaging and digital touchpoints. The logotype aims to underscore the central brand idea – ‘being wrapped in love’ – through the use of soft, gently flowing and interconnected letterforms. Elsewhere, natural-looking brand colours are inspired by the product materials, while the packaging utilises embossed details and soft-touch finishes.
