The PRO14, the professional rugby union league containing the top clubs from Ireland, Scotland, Wales, Italy and South Africa, has rebranded to the United Rugby Championship. By revamping its format and adding more te...
Articles
Seymourpowell and Angel Trains design post-Covid railway carriage
Design and innovation company Seymourpowell have revealed its conceptual work with rolling stock company Angel Trains, designing a ‘post-Covid’ rail interior with a flexible passenger experience in mind....
Branding the invisible
In today’s world, in which more and more people are embracing the online and digital sphere, a growing number of brands are now effectively 'invisible,' as they sit at the intersection between hardware, softwa...
Bloom refreshes Penguin’s visual identity
Penguin, a UK lunchbox and biscuit tin staple since the 1930’s, worked with international brand and innovation agency Bloom to refresh its visual identity. Bloom has reimagined Penguin for today’s family, with new pac...
Postcard from Amsterdam
James Lancaster, global brand experience lead at Reckitt, speaks to Transform magazine about the distinctive aspects of the branding industry in Amsterdam and, more widely, The Netherlands. He discusses the most notic...
Superunion designs new brand purpose and identity for Shelter
Housing charity Shelter worked with global brand agency Superunion to create a new brand identity, inspired by the spirit of activism on which the charity was founded on in the 1960s....
Looking like the real thing - celebrating plastic free beauty day
To mark this year’s Plastic Free Beauty Day, a day dedicated to challenging the use of plastic packaging in the beauty brands, Transform magazine spoke to three experts in the sustainable product a...
Perq Studio develops a fresh brand strategy and identity for Hunu
Hunu, a collapsible and reusable coffee cup brand, worked with London-based brand and marketing agency Perq Studio to develop a fresh brand strategy and identity. The rebrand aims to encourage people to rethink the im...
Brandon designs wagamama retail range
All About Food, an innovation firm working exclusively with restaurant brands and chains, worked with wagamama to bring the Asian restaurant’s brand into retail. Through range of meal kits, pastes and sauces, designed...
Eclipse announces it will operate under Encore brand
Dubai and Riyadh—based event technology and live event production company, eclipse, has announced it will begin to operate under Encore, a global brand for event technology and production services based in Chicago. Th...