Though it has been over a decade since the Great Recession, the image of banks among consumers as a necessary evil has not improved significantly. The Credit Union Na...
Articles
Danish consultancy builds bridges with new brand
Denmark is a country of islands. With 443 islands, possession of Greenland and the Faroe Islands and the mainland region of Jutland, the country is connected by bridges. For one of Scandinavia’s biggest comms consulta...
Brand in action: Fat Llama
Leading llama Who: Fat Llama and Koto DesignWhat: Digital borrowing marketplace Fat Llama is kind of like a llama. It’s a bit unusual, it’s whimsical and it’s hardwor...
Insights: Effective experiential, beware of the PR stunt
The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. 2LK is nominated for the awards We’ve all been to aw...
#TransformTuesday: 25 March
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Content conformity shows brands are following culture, not changing it
Photos of shoes lit by shards of light on pavement. Photos of hands holding glistening ice cream cones in sunny places. Photos of caramel-coloured whisky on moody, grainy wood tables. Remove the brand name, logo or so...
Norwegian introduces new 'tail fin heroes' for women's month
International Women’s Month is held annually as a commemoration for all the accomplishments of women in the past and present. However, it also serves as a reminder of the progress still necessary in the fight for gend...
Insights: A hundred years from now
The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. JoosNabhan is nominated for the awards Brands can li...
Talent show
In order to retain the best employees, companies need to build strong talent brands. The challenge is for communicators to develop a strategy that encompasses the internal culture, employer brand and the business obje...
Turner Ignite Studios launches new brand identity
In the modern age of instant gratification, organisations frequently encounter consumers who do not want to engage with them because of the time commitment required to do so. Due to this, visuals have become a more im...