Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Articles
New brand broadens scope and awareness for British Academy
The British Academy, UK’s national body for the humanities and social science, has introduced a new visual identity , which mirrors the academy’s evolution, growth and influence across the UK, with it shaping policy a...
Five minutes with Yego Moravia
Yego Moravia, executive creative director at global creative studio Stink Studios LA, has helped to build and lead the Los Angeles office of Stink Studios, working with client partners such as WeTransfer, Netflix, and...
Transform's Young Contenders are building a better brand industry
Transform magazine covers rebranding and brand development, strategy, design and creative across Europe’s brand industry, and beyond. The industry is developing and maturing, proving with more confidence its value to...
Miami Marlins introduce new generation of brand identity
This is not the first time the Florida Marlins has undergone a drastic rebrand. In 2011, the then-Florida Marlins changed their name, logo, and uniform, in an effort to evolve, expand and reach new audiences. Almost a...
Type foundry puts its best feet forward with new serif typefaces
Not long ago, web designers were confined to a handful of safe typefaces – safe in that they remained clear and legible in all major browsers. Needing to complement logotypes and align with brand guides digitally and...
Bank of America logo is the same, but better
Bank of America, the second largest banking institution in the US with an international presence in over 35 countries, has revealed a new brand identity, consisting, among other things, of a new logo designed by creat...
Employer brand's impact on corporate reputation examined
The employer brand is of untold value to corporate reputation. By crafting an employer brand that is not only able to build awareness of a company, but to effectively communicate what it offers to employees – and perh...
#TransformTuesday: 27 November
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Opinion: How can we design experiences fit for purpose?
Crafting an effective brand experience requires a careful examination of audience, creativity and the brand’s wider context. Harry Osborne discusses how brands can get the most out of the experiential...