Articles

A large cube structure appeared on London’s Southbank in March marked only with the hashtag, #LIVEFORNOW. The cube was part of a Pepsi experiential event and used technology to provide visitors with sensory experiences culminating...

To modernise its website, Britain’s oldest motorbike company, Triumph Motorcycles, approached its long-standing creative team, Oxfordshire-based creative design company MicroGraphix. The company’s new website will allow Triumph to...

SIMON SMITH – 8 MAY 2014 Now in its fifth year, the Transform Awards is the industry’s definitive celebration of excellence in rebranding and brand repositioning. This year’s awards exemplified the maturity and success of the Europ...

SIMON SMITH – 8 MAY 2014 African Press Organization (APO) is Africa’s sole press release wire and the global leader in media relations related to Africa. Now in its eighth year, the APO has recently undergone a rebrand that has res...

SIMON SMITH – 8 MAY 2014 The Television Academy, previously The Academy of Television, Arts & Science, was predominantly recognised as the organisation behind the popular Primetime Emmy Awards. Brand strategists, Siegel+Gale wo...

SIMON SMITH – 8 MAY 2014 The world’s first and largest crowdfunding platform has chosen to rebrand with a full overhaul that includes a new logo and a new website, tailored to be equally suitable across handheld devices, tablets, a...

SIMON SMITH – 8 MAY 2014 The Johannesburg Stock Exchange (JSE) has revealed a new identity that aims to communicate a modern and well-connected brand positioning with an African feel. Research was conducted among clients, employees...

SIMON SMITH – 8 MAY 2014 I’m a huge fan of the legendary Paul Rand, who designed such iconic logos as IBM, ABC and the original logo for UPS. His designs are simple and timeless, yet more importantly, distinct and instantly recogni...

SIMON SMITH – 8 MAY 2014 Are there any forgotten areas of London left? We didn’t think so either, that was until we got a call from Poplar HARCA. Situated between the shiny towers of Docklands, the Olympic site in Stratford and the...

SIMON SMITH – 8 MAY 2014 As the award ceremony date draws nearer, the shortlist for this year’s prestigious Transform MENA awards is revealed. The awards will celebrate the best in Middle Eastern and North African brand development...