Articles

In helping launch the Unilever-owned brand into the US market, international brand design agency JDO created premium-level pack designs along with a clear and ownable brand communication strategy. JDO’s work places ‘t...

The British branding and packaging design specialist has continued its long-standing partnership with Cafédirect, the UK’s founding Fairtrade coffee brand. In designing the identity of its new roast and ground co...

Ahead of a new LSO season at London’s Barbican Centre and LSO St Luke’s, the global brand and design consultancy’s work aimed to highlight individual musicians within the LSO and the connection they share with their c...

The visual refresh marks a major shakeup for the brand, whose identity had remained untouched for seven years Positioning itself as a brand which offers light relief...

Iago John, senior consultant at independent consultancy Brandpie, discusses the interesting results from Brandpie’s 2022 CEO Purpose Report, and how purpose now guides strategy....

The Transform Awards has proudly celebrated the transformative power of brand strategy, creativity and design in the Middle East and Africa for the past decade. Remaining the only awards programme in the region to do...

Having remained largely untouched since the 1960s, Nokia’s redesigned logo hopes to show off the company’s stature as a B2B tech innovation leader. Lippincott, the global brand strategy and design company, was respons...

Alex Clegg, co-founder of London-based independent brand studio Saboteur, discusses how addressing freedom may lead to building stronger brands. At Saboteur our missi...

Alex Blyth is the managing partner at PR agency Red Setter. He makes the case here that specialisation is the one sure way for brand agencies to make a splash. It’s h...

Now in its fourth year, the Transform Awards ANZ is officially back. With entries now open for the 2023 edition of the awards programme, the region will once again be able to celebrate the transformative power of bran...