Mike Fantis, VP and managing partner at London-based DAC Group, explores the complexities of brand communities and explains how to match intention to the right community....
Articles
Monotype reveals top 10 typography trends for 2023
The font and typography specialists released its annual Type Trends Report, detailing the typographic trends we can expect to see throughout the year. From structured grids to bombastic 3D modelling, we can unquestion...
Superunion designs latest Eurovision Song Contest visual identity with Ukrainian agency
The London-headquartered brand and design consultancy undertook the project in a partnership with Starlight Creative, a creative studio from Kiev. The agencies were also responsible for designing the 2023 Contest’s sl...
Five minutes with Paul Sumpter
Paul Sumpter, creative director and founder of London-based music and sound production company The Futz Butler, discusses the importance of offering greater buy-in for clients who want a sonic identity....
Balancing features and feelings
Robin Kadrnka, strategy director at London-based design agency Together Design, discusses how, for her technology sector clients, there exists a familiar struggle between hearts and minds when it comes to branding....
Chicken of the Sea rebranded for first time in 20 years
The ethically sourced seafood brand sought the help of New York-based branding agency Little Big Brands in an attempt to bring about ‘modern relevance’. The agency’s work oversaw the creation of a new brand strategy,...
Blue State redefines Oxfam’s brand positioning and identity to focus on equality
With the globally recognised charity deciding to update its ‘confused’ identity for the first time in its 80-year history, New York-based Blue State was brought onboard to simplify the brand’s identity and connect aut...
Five minutes with Studio Everywhere
Transform chats with Studio Everywhere co-founders David Brabbins and Jason Berg, and partner Aaron Cole, about the consultancy’s establishment of its decentralised, member-controlled creative consulting network. Laun...
AI and online moderation: why context is everything
Matthieu Boutard, president and co-founder of Bodyguard.ai, considers how brands can best navigate the tricky waters of online hate speech and content moderation. Elo...
Eurostar Group on fast track following rebrand
Following the integration of Eurostar and French-Belgian high-speed train operator Thalys in May 2022, global brand agency DesignStudio was tasked with creating a brand and design system for holding company Eurostar G...