Articles

The rankings, comprising 72 sonic brands, were based on appeal, perceived brand value, personality match and brand recognition. Online greeting card and gifting platform Moonpig also included within the top three....

Joanne Kerr and Paul Campbell, strategy partner and digital partner respectively at Brandpie, explain how digital thinking from the creation of a business can save a lot of time and money in the future....

The London-based creative agency, which works exclusively with healthy food and drink brands, refreshed the confectionary company’s identity by highlighting liquorice’s natural properties to younger consumers....

Luc Speisser, global chief innovation officer at Landor & Fitch, explains why getting consumers to believe in sustainability initiatives will elevate brand reputation and generate revenue. He shares five lessons f...

Amanda Bowers Wong, associate creative director of Omnicom Group’s brand strategy, experience and design firm, Siegel+Gale New York, speaks to Transform magazine about the subtle -and not so subtle- importance of typo...

Stuart Barnes, strategy director at independent brand and design consultancy, True North, explores the importance of friction in brand design. He argues that agencies need to proactively build-in imperfections and fri...

Peter Reid, global chief executive of digital-first creative and technology company,MSQ, speaks to Transform about sustainability in brand design and the benefits of being a digital-first agency when designing sustain...

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....

With 3.7 billion credentials in the world, both in digital form and physical such as cards, the Visa brand is recognisable to nearly everyone in the world. Yet to most people, Visa has been synonymous with credit and...

Creative agency EveryFriday designed a new brand identity for independent biodynamic and organic wine brand, Vino Vero....