We asked people from the global design community to tell us what their ‘rebrand of the year’ was. While some were passionate about one project in particular, others struggled to whittle down their top 10 list. These a...
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En pointe: How Bruce Mau Design rebranded The National Ballet of Canada
The National Ballet of Canada, which was founded in 1951, decided it required a redesign for the first time in nearly two decades. David Craik discovers how its revamped identity by Bruce Mau Design marries classical...
Norwich University of the Arts rebrand centred around custom typeface family
The English university, which was voted ‘Arts University of the Year’ for 2025 by the Daily Mail University Guide, has a long and prestigious history dating back to 1845. Seeking a new identity to underline its vision...
The Verdict: Adelaide University and Lippincott
About the work Following the merger of Australian higher education institutions the University ofAdelaide and the University of South Australia, global brand consultancy Lippincott was brought onboard to craft the newly formed univ...
Toy stories made timeless: How legacy brands stay fresh in an ever-changing world of play
This year, the last babies will be born into Generation Alpha, the world’s largest generation in history, accounting for about two billion people. While their world of play seems to have changed at an equally unpreced...
Revised brand positions Parsyl as trusted supply chain partner
Supply chain data company and cargo insurer Parysl turned to US and Iceland-based design company Wunder Werkz to devise a refreshed identity. The updated brand hopes to fully embody its growing reputation and mission...
Toilet Twinning flushes away old brand for confident and bold new identity
Toilet Twinning – an initiative by NGO Tearfund – exists to help tackle the global sanitation crisis and create safe toilets for all. Crafted by London-based creative agency Wildish & Co., the reimagined brand sou...
Angus’ A-Z of logos: Playboy
Pentagram partner and creative director Angus Hyland discusses the success of the Playboy bunny, a logo that has become world-famous since its debut in the early 1950s....
Redefining leadership: The CEO reimagined
Catrin Lewis, founder and lead consultant at POP, discusses the topic of employee experience, and how the CEO holds all the cards to create a successful company culture....
Reserve your spot for Employee Xperience Expo 2025 here
EX Expo London is a one-day event on 25 February designed to support people professionals navigate the world of work today by exploring the intersection of employee experience....
