• Transform magazine
  • December 21, 2024

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Adrianna Marie Lora

Great Ormond Street Hospital Charity rebrands to boost fundraising

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Great Ormond Street Hospital Charity (GOSH Charity) partnered with creative director Stuart Gough, the brand narrative team at Pentagram and Jones Knowles Ritchie (JKR) to undergo a brand update. The charity hopes its...

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Phillips Auction House rebrands to convey its prestige

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London headquartered Phillips Auction House partnered with graphic design company Base Design to create a new identity system. Phillips hopes this adaptable identity will mirror the innovative spirit of the brand....

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Sparks launches expanded EMEA network to enhance global brand

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Brand experience agency Sparks, a Freeman company, has unveiled a new EMEA network designed to enhance its global outreach and presence. Sparks is a global brand expe...

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Scottish town Falkirk reinvents its tourist destination brand

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Falkirk Council worked with Edinburgh-based design agency Brand Oath to redesign its tourist brand, Visit Falkirk. The council hopes this move will successfully reposition the Stirlingshire town as an authentic travel...

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Mobile bill app transforms into a lifestyle companion

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Airtime, formerly Airtime Rewards, partnered with ODA Branding to outgrow its old mobile bill-paying tool brand identity and be seen as a mobile life companion. Airti...

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Jose Cuervo’s new campaign to ‘Liberate Your Spirit’

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Tequila brand Jose Cuervo partnered with global creative agency Creature London to create new movement. The ‘Liberate Your Spirit’ campaign aims to build upon the Jose Cuervo brand and change perceptions of tequila....

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hipages undergoes rebrand following business repositioning

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The Australian brand, which is the country's largest online tradie marketplace, partnered with global brand agency FutureBrand following a business transformation. Repositioning as a software as a service (SaaS) p...

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Greece's largest private energy company undergoes sunny rebrand

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Energy company Protergia partnered with global design agency SomeOne to craft a rebrand that emphasises warmth and optimism. Protergia hopes the new design will reposition the company as the 'customer champion'...

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Ubisoft unveils masterbrand for strategy game Anno

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Video game company Ubisoft has partnered with Wolff Olins and Widen+Kennedy Amsterdam to create the first ever masterbrand for strategy game Anno. Ubisoft hopes this rebrand will be flexible to align with current and...

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Ready-to-heat meal service rebrand shows off colourful, distinctive personality

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Australian frozen meal company The Dinner Ladies teamed up with design studio Universal Favourite and illustrator Jake Foreman to create a modernised brand. The hope is the updated identity will reflect the brand'...

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