For global brand consultancy Pentagram, sustainability has become a core practice largely due to the efforts of partner Naresh Ramchandani, whose charity Do the Green Thing campaigns for more environmentally aware bra...
Amy Sandys
#TransformTuesday: 21 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Lithuanian capital Vilnius rebrands as 'G-spot of Europe'
The combination of cheap flights, a better work-life balance and an increasingly curious generation of travellers means place makers develop ever-unique strategies to attract tourists, business and residents. And, wit...
Place branding: Tel Aviv
Though situated in a historic region, Tel Aviv is a thoroughly modern, business-focused city. Now, it is changing its image to promote its startup culture, economic evolution and liberal attitudes. Amy Sandys reports...
Pink isn’t just for girls
Branding products for a female audience is a challenge that, when done well, can transform a business. But when done poorly, can create condescending, stereotypical or brand-damaging communications. Amy Sandys examine...
#TransformTuesday: 24 July
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Interbrand brings consistency and localism to IGA rebrand
Most people have a favourite supermarket. From Target in the US to Tesco in the UK to Carrefore in France, many are household names and have become integral parts of their local economies. In fact, this local aspect i...
#TransformTuesday: 17 July
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Akashi-Tai sake reveals new brand identity and artisan design
Resulting from the fermentation of rice and the polishing of its bran, sake is Japan’s national drink. Often served ceremonially, its become synonymous with the joviality and socialising that surrounds the consumption...
Brand experience: Stafford House
Creating a place where English language students could not only learn, but broaden their educational experiences allowed Stafford House International to take a new strategic approach to its branded environment. Amy Sa...