Andrew Thomas

Less than a year after the appointment of a new CEO, Siemens started a brand revitalization process. Now, halfway through that journey, the brand team shares its progress with Andrew Thomas...

For Lego, being named most powerful brand in the world is an honour that has been decades in the making. Its intangible assets, relaxed approach to brand and newfound corporate leadership potency aver that everything...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Pos...