Antonino Lupo

Banks in the Middle East are contending with a changing financial industry, the introduction of digital-first brands and a young, global population. Antonino Lupo reports on the tensions between traditional banking an...

Tasha Lenton is client director at media agency UM. She talks about brand authenticity and picking a purpose How can a brand earn authenticity over time? The word ‘ea...

With an existing identity unable to capture the dynamism of its services, law firm Bristows needed a people-oriented brand to reposition and remain relevant in the field. Its new identity aimed to leverage the power o...

From corporate finance to Italian liqueurs, here is our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

Steve Aldridge is the chief creative officer of Wunderman Thomson UK. He discusses creativity and brand innovation How can brands keep being relevant? What is the key...

From conference hubs to business clubs, here is our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

Facebook has been in the midst of a crossfire over the past two years as it strives to recover from the privacy scandals surrounding the company. Its new corporate identity is a parent brand founded on empathy, devise...

From pink car hires to green straplines, here is our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays....

The 'Grand prix' and 'Best overall visual identity' were won by the same project for the first time this year, with non-profit Urban Justice Center and Superunion scooping the top accolades....

From abstract waves to new names, here's our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...