To celebrate Picturehouse’s 30th anniversary, the company announces a new logo and identity for the brand, leaving behind individual logos previously hosted in cinema houses across the UK....
Antonino Lupo
Keurig’s home cocktail brand tastes of new friends and fresh nights
US manufacturer Keurig’s latest product brand is a visual identity exploding with warm colours and closely linked to home party experiences with family and friends. K...
Brand Keys report uncovers insights in customer loyalty
Brand Keys’ latest report shows the top brands and strategies to build customer loyalty and transparency. The best brands ground their identity in customer loyalty, e...
The most disruptive consumer brands blend community building and experience, report shows
Ranging across several consumer industries and categories, a new report from the Interactive Advertising Bureau (IAB) shows the most disruptive 250 US brands and uncovers the bonds tying them together....
Rockwell Automation rebrand fails to convey brand’s message
US-based Rockwell Automation has unveiled a new logo and brand promise for the company – but the design fails to integrate with the brand’s ideals. With a bold font m...
Mega Marshmallows blends fun and fluffiness together in fresh brand
Mega Marshmallows has announced a new rebrand that merges the American flag and marshmallows even further, in the attempt to bring more identity to the brand. Hearing...
Vintage and freshness come together in Quaker Oats’ new icon
After losing a few pounds in 2012, the Quaker Oats man gets another rebrand positioning Quaker as a business for healthy products. A new logo has recently been releas...
Montréal Alouettes reach for new heights in brand refresh
Professional Canadian football team Montréal Alouettes has announced a new brand identity, building on the connection between city and squad to form a renewed lifestyle brand....
Perfection Fresh ‘seals’ the past up in new rebrand
Sometimes brands need to leave something behind to refresh their identity. This is what family-owned produce farmer Perfection Fresh is trying to achieve, with a new logo that feels like a new start....
Australian Space Agency’s new logo draws on Australian skies to build brand identity
The new Australian Space Agency logo shows how great concepts can lead to good quality logos and strengthen a brand’s identity. The Australian Space Agency wants us t...
