Since its launch in 1990, Lucozade Sport has dominated the market for sports drinks in the UK. Now, in the face of stiff competition and a more health conscious market, it has undergone the biggest rebrand of its 25-y...
Ash Sandys
Healthy boost
London-based branding agency Ragged Edge has teamed up with Ella Mills, the social media star behind Deliciously Ella, to provide the food blogger with a new design system and logo....
A Danish classic
The Manchester branch of Denmark-based branding agency, Agency Spring, has teamed up with Nordic confectioners Cloetta to redesign Skipper’s Pipes, a traditional pipe-shaped liquorice confectionary beloved in Denmark....
Speedo deals with Lochte's lie
American gold medal swimmer Ryan Lochte’s bizarre behaviour relating to claims he made about being robbed at gunpoint has led to his dismissal by four sponsors, most notably luxury fashion retailer Ralph Lauren and sw...
Associating with architecture
The Bahrain Association of Banks (BAB), has revealed a rebrand, created by London-based brand consultancy Industry. Established by the Bahraini government via ministe...
Playing your cards right
One of the world’s most recognisable providers of financial services, Mastercard, has undergone a modern makeover in order to equip it for the digital age. The rebran...
