Soft power is not just a measure of reputation or influence, it is a type of currency between nations determining the roles each country can play in a globalised world....
Brittany Golob
Place branding: Bahamas
The impact of Hurricane Dorian has affected the Bahamas in terms of destruction of life and property. How it will impact the nation’s tourism brand remains to be seen. Brittany Golob reports on the Bahamas’ investment...
Cider brands should focus on premiumisation and provenance, report shows
In Britain, pubs and restaurants have been urged to close, with similar measures coming into place the world over. This will undoubtedly impact year-on-year on-trade alcohol sales. But, with a roaring supermarket trad...
Transform launches Nordics awards to recognise excellence in brand transformation
Excellence in rebranding and brand development can be found in every city, region and country. Transform is committed to recognising the best in brand transformation the world over. It is proud to announce the introdu...
Spotlight on BNY Mellon Investment Management
Focusing on brand strategy, architecture and consolidation, BNY Mellon Investment Management delivered a rebrand that would clarify its relationships with its internal audience and with its clients. Brittany Golob rep...
Timeline: Nasa's manned missions
The history of Nasa’s manned space missions has been one of the defining stories of exploration since the dawn of human flight. How have those missions been developed and how has design helped propel them from action...
Brand experience: VF Corporation
Putting B2B audiences first, VF Corporation opens the doors to its branded experience at its London headquarters. Brittany Golob explores the new space and the company’s approach to digital, sustainability and design...
Sustainable futures: Tokyo 2020
The Tokyo Olympics are only a few months away. One of the commitments that has defined the Games to this point is its positioning on sustainability. Brittany Golob explores Tokyo 2020’s environmental strategies and th...
Spotlight on Samaritans
The UK’s Samaritans brand had been positioned for over 50 years as a single-product service existing to operate a single function. With an updated brand and positioning, it is now working to change the conversation ar...
Brand in action: Mastercard
Who: Mastercard and AMP Sound Branding What: The rise of voice assistants has sparked a flood of brands recognising the need for a clearer and deeper audio brand; one...
