With social media fundamentally changing the relationship between Gen Z and luxury brands, how can high-end fashion companies once again reconnect with younger consumers? Brittany Golob investigates....
Brittany Golob
The brand era
Ten years ago, branding was a maturing practice, key to building a business and shaping its reputation. Today, empires can be built and destroyed based on the power of brand. What will define the next 10 years of bran...
Fighting back with brand relevance
Amid societal, environmental and political change, brands are finding ways to connect with their audiences and remain relevant and authentic to young, demanding audiences. Brittany Golob reports...
Leading lights
The northern lights provided the inspiration for its visual brand, but data centre provider DigiPlex has been leading the way in sustainability throughout its history. Brittany Golob reports on the company’s brand and...
Big Exchange makes its mark on impact investing
The Big Exchange was created to spark a movement addressing the UK’s intricate and interrelated investment and financial services needs. Brittany Golob reports on the company’s approach to messaging, brand language an...
Transporting sound
When Dubai’s Roads and Transport Authority set out to unify its brand, audio was a key priority. Working with MassiveMusic, it built a stronger brand experience through sound, winning a Transform Award in the process...
Serendipity on the forecourt
Fuel retailer Jet faced an uphill climb with regards to brand awareness and affinity. But, with a rebrand that rolled out just when drivers needed it most, it has capitalised on its strategic objectives. Brittany Golo...
Access cookies?
Fast food chain Subway is known globally for its sandwiches. But, its cookies – baked fresh in the store – have long been fan favourites. Now, Subway is doubling dow...
Sheese, glorious Sheese
The free-from food revolution has fuelled countless new brands to offer vegan, vegetarian and food alternatives the world over. Those brands that helped pioneer the category may now, however, be lagging behind in term...
Pfizer unlocks its future by reconnecting with its heritage
Pfizer has deservedly been in the news for its production of one of the Covid-19 vaccines. Now, the pandemic is offering it a turning point in its corporate story, enabling it to rebuild its heritage into its brand co...
