Adam Hill, executive director at Brighton-based strategic creative agency Designate, speaks to Transform magazine about how the city inspires the company's work, how to create brand campaigns that capture the city...
Elettra Scrivo
#TransformTuesday: 9 February
Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Samsung Electronics launches new corporate brand sound
At this year's CES, the most influential tech event in the world, Samsung Electronics launched its new corporate brand sound, ‘The voyage.’ While Samsung had made...
#NewBrandMonday: 8 February
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
Transform Awards Asia 2021 open for entries
The Transform Awards Asia, now in its eight year, has opened for 2021 entries. The Transform Awards Asia is the only awards programme celebrating the best in brand work in the region, benchmarking the work of small an...
GSK’s work comes to life through data visualisation
Science-led global healthcare company GSK has work with independent brand and digital agency We Launch to develop a creative data visualisation work which offers a new way for audiences to engage with GSK’s innovation...
Five Minutes with Dave Blendis
Dave Blendis, head of strategy at design consultancy Dixon Baxi, speaks to Transform magazine about how the changing attitudes and behaviours of audiences impact brands, what kind of effects social and political crisi...
Apple makes its way back up to number 1 in 500 most valuable brands
Five years since it last held the top spot, Apple has overtaken Amazon and Google to reclaim the title of world’s most valuable brand by Brand Finance Global 500 2021 ranking, with an 87% value increase....
#TransformTuesday: 2 February
Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Five minutes with Paul Archer
Paul Archer, managing director and founder of Duel, a brand advocacy platform that helps brands grow organically through word-of-mouth, speaks to Transform magazine about the steps brands must undertake to combat the...