Emma Scott, chief executive of Beano Studios talks to Transform magazine about the ins and outs launching a kids' brand like Beano, from making it relatable to both kids and adults to the strategies used to target...
Elettra Scrivo
Five minutes with James Paterson
James Paterson, creative director at B-Reel speaks to Transform magazine about how brands can still be relevant as consumer trust is declining, what role virtual and augmented reality will play in the creative industr...
#TransformTuesday: 19 May
Here's this week's selection of rebrands from around the world, from housing companies to online games. For more from #TransformTuesday, follow @Transformsays on Twitter....
#NewBrandMonday: 18 May
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
Change at the checkout
It may be a slow and staggered start, but stores around the world are beginning to dust off (and socially distance) their cash registers and reopen their doors to a facemasked audience of nervous shoppers, starved of any retail exp...
#TransformTuesday: 12 May
Here's this week's selection of rebrands from around the world, from product development firms to legal advisers to social care organisations. For more from #TransformTuesday, follow @Transformsays on Twitter....
#NewBrandMonday: 11 May
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
Five minutes with Uli Reese
Uli Reese, one of world’s foremost experts on audio brand management and global CMO at amp sound branding talks to Transform magazine about all the ins and outs of audio branding, from how a company can improve their...
#TransformTuesday: 5 May
Here's this week's selection of rebrands from around the world, meat snacks to rum manufacturers to mobile platforms. For more from #TransformTuesday, follow @Transformsays on Twitter....
Five minutes with Claire Rigby
Founder partner of Boardroom Consulting Claire Rigby talks to Transform magazine about consumer trust in brands, the need to endorse sustainability and how brands can become more relatable with digitalisation....