Extracurricular activities can represent a sizable chunk of the average family budget. Parents rightly want to ensure that their children are getting as many benefits as possible from the after-school activities they...
Harriet Ziebell
#TransformTuesday: 5 February
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
A lack of qualified candidates, reveals findings from brand marketing survey
The marketing sector is one of constant change and development. Marketers must not only sell innovation, they must drive it. In an increasingly deadline driven culture, and with the competition mounting at breakneck s...
Milkman model used by P&G to promote environmental sustainability
With consumers piling the pressure on companies to be more mindful of environmental issues and reduce plastic waste, major brands have partnered with new platform Loop to introduce reusable packaging....
Macmillan unveils major new brand strategy and campaign
Macmillan’s brand mission has for many years been to connect the charity’s services with the people who need them. It is estimated that by 2030, around 4 million people in the UK are expected to be living with cancer,...
