Strategic communications firm, Mach 1 Group, has unveiled a new brand, 'Absolutely.' The brand now encompasses the entirety of Mach 1's courier services, which includes such companies as A to Z Couriers an...
Hassan Butt
Tennis Australia serves up rebrand
The Australian Open, Asia-Pacific's premier tennis competition, has unveiled a new identity. The reimagined look seeks to make the Open, "More relevant globally and more adaptable in an increasingly digital w...
A generation game
People born later than 2001 are likely to be more conservative than their generational predecessors, according to a new survey. Global brand consultancy, the Gild, has released, 'The Generation Study,' in whi...
Guiding success
From the starting blocks of the most successful Paralympics ever, Libby Clegg ran her way to global prominence in London 2012. Since then, the British runner has taken her visual impairment to golden heights in Rio 20...
Feeding the multitude
In a world where the swell of outsourced industries are at once matched by innovative branding and a burgeoning app-based economy, the public cloud has never had such a silver lining. With a host of marquee names cham...
A cup of Leo
From selling products to selling experiences; the days of exposé supersizing are long behind global fast food giant, McDonald's. Instead, new pastures are green with new endeavours, and as McDonald's open...
Transform Awards North America shortlist announced
The Transform Awards North America 2016 shortlist has been revealed, and with an assortment of innovative campaigns up for nomination, there's no question of creative quality in the region....
Something WKD this way comes
It's been 20 years since WKD first asked the question, 'Have you got a WKD side?' Now, in veteran status, the seasoned alcopop specialist is taking the bold jump from asking questions, to making statements...
Packing a mighty punch
Trebor, best known for its extra strong and soft mint options, has rebranded its premium range of mints. Trebor Mighties are sugar-free and arrive in a smaller, more compact packaging, as well as a new flavour that in...
From colour blind to current times
Nature-conscious public garden Bloedel Reserve, based in the state of Washington, has rebranded with the help of Seattle-based design specialists Phinney Bischoff's creative-environmental focus....
