Hassan Butt

Held at the prestigious Victory Services Club in Marble Arch, last night’s inaugural Corporate Content Awards captured the exemplary efforts at the core of corporate storytelling. Yet from creativity-driven campaigns...

Topping the Global 500 Ranking, Amazon’s expansion beyond the online retail space has transformed the brand into what David Haigh, CEO of Brand Finance, calls, “An unstoppable force.” Yet the business valuation consul...

Basketball has long been a steady component of Britain’s sports network. Part of the school curriculum, its integration as a key activity across the UK has led to competitive success for its regional and national team...

During his short time as pontiff, John Paul XXIII was once asked by a journalist, “How many people work at the Vatican?” His response humorously affirmed, “About half of them.” Yet despite a cheerful allegory for the...

UK newspaper the Guardian has today launched a new format for its print publication, departing from the larger custom-Berliner to a more compact tabloid aspect ratio. The redesign also welcomes a new interface across...

Following the most successful year on record for both Transform magazine and the Transform Awards, the upcoming European awards programme builds on the growing momentum of the global branding community. Internationall...

Brands operating in regions that are not their home territories can face challenges when appealing to local markets. This extends from design to implementation to marketing. Hassan Butt analyses the ways in which bran...

UK utilities company Centrica has led the way in sustainability and CSR. Its ownership of brands like Hive has helped it ingrain sustainable principles throughout the business. Hassan Butt reports...

Comprised of 18 teams, the Bundesliga is Germany’s premier division of professional football. Home to top footballing clubs such as Bayern Munich, Borussia Dortmund, and Schalke 04, the league also boasts the highest...

Far beyond creativity, the entrants of this year’s Transform Awards Asia-Pacific understand the complexities of branding. Yet as projects further diversify, each year the parameters of success are widened. This year’s...