Hassan Butt

From Cuba to Hampshire, Bacardí has taken its environmental responsibility global. Its gin production process, based in England, is part of a strategic approach to design that reduces the company’s environmental impa...

The Cleveland Cavaliers are one of the National Basketball Association’s most electrifying teams. The Ohio-based franchise fields a roster brimming with all-star talent, and a team payroll that tops the league at $128...

This year͛s Cannes Lions festival is coming to an end, and as a crowd of creative enthusiasts bid each other adieu, it is not without fair recognition of the true quality of work on offer. Yet as droves of delegates h...

For global creative consultancy, Lippincott, innovation and culture has formed the crux of its brand strategy since its founding in 1943. Its controversial redesign of the 1948 Tucker Sedan symbolised a trailblazing d...

Forming the axis of much of its brand work, creative design agency, DewGibbons + Partners, champions what it calls ‘Beautiful Thinking’ as a key pillar of every brief. Yet the agency’s unique approach to design has lo...

In 1932, Nobel prize-winning American writer, Ernest Hemingway, checked in to the Hotel Ambos Mundos on the Calle Obispo in Old Havana, Cuba. Hemingway’s room, a modest suite on the fifth floor, was to become the writ...

Founded in 1986, the International Floorball Federation (IFF) has remained the principle governing body for the sport, with the likes of Jamaica, Pakistan and Malaysia symbolising the federation’s global expansion to...

American video sharing company, YouTube, has released its own typeface, YouTube Sans, inspired by the brand’s widely-recognised play button. The launch comes as the company announces the arrival of YouTube TV, its own...

The year is 1961 and New York’s South Bronx is a poster for working-class poverty. Hollowed-out buildings trace a skyline interrupted by sneaker-ridden telephone lines. Below, children caper in the spritz of fire hydr...

In 1996, one of the National Basketball Association’s (NBA) most celebrated teams, the Detroit Pistons, based in Detroit, Michigan, made the decision to completely overhaul its longstanding brand identity. In the proc...