• Transform magazine
  • July 16, 2024

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Jack Cousins

TGI Fridays returns to roots following brand update

TGI Fridays Coasters

Renamed ‘TGI Fridays’ in the UK once again, the American-inspired cocktail bar and restaurant chain underwent an identity transformation at the hands of London-based brand value agency Boldspace. Acting as a significa...

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Brand agency’s 800-year-old château restored

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The Château Cramirat, a Templar landmark located in southwestern France, now acts as a contemporary innovative space which hosts international branding firm Dan Alexander & Co, as well as other companies base...

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Design winners announced at Cannes Lions 2023

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The Design Lions aim to honour visual craftsmanship, with 34 Lions being awarded this year from nearly 1,000 entries by the Cannes Lions jury. In the awards’ 70th anniversary, the big Design winner this year was Micro...

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Transform stories from Cannes Lions: Levi's and Louis Vuitton

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Cannes Lions is back with a bang and celebrating its 70th anniversary. Here’s a roundup of all the best brand design and strategy action from the first day of Cannes Lions International Festival of Creativity 2023, li...

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Cannes Design Lions reveals shortlist

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With nearly 140 entries from around the world selected for shortlist, large brands to make the grade include Nike, McDonald's and Ford. Some of this year's most c...

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Phytor ‘passionate’ brand developed by Noat

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Straits Biopharma, a manufacturing institution in Singapore which creates pharmaceutical-grade plant biologics products, sought the help of the British brand design agency to position its new brand, Phytor. Noat was r...

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Mastercard holds ground as Best Audio Brand, says amp

Best Audio Brands 2023 [Cover Image]

Global sonic branding agency amp has released its annual Best Audio Brands Index. Running for a fifth straight year, the report ranks 250 of the best audio brands in 2023, with Mastercard, Shell and Aviva all finishin...

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Michelin star restaurant Woven by Adam Smith updates brand identity

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As part of a refurbishment to Coworth Park, a Dorchester Collection five-star hotel, Magpie Studio rebranded its restaurant, now named ‘Woven by Adam Smith’. The London-based design agency sought to work in harmony wi...

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Purpose at the heart of Godawan whisky brand

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Crafted by independent British brand design agency Butterfly Cannon, the luxury whisky brand centres around the Great Indian Bustard, otherwise known as the Godawan bird. With just 128 Godawan remaining, the brand fun...

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TikTok sonic identity outperforms peers, new Kantar research shows

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New research conducted by data analytics and brand consulting company Kantar has claimed that TikTok’s sonic logo has helped reinforce brand awareness and affinity. Launched in late 2022, the audio brand was created b...

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