Celebrating its 10th anniversary of rebranding and brand development throughout the region, Transform is proud to announce the launch of its MEA awards programme once again. With the belief that branding excellence ca...
Jack Cousins
Principle undertakes ‘people-based’ brand overhaul of fintech firm Temenos
The global brand and implementation consultancy built Temenos’ new brand positioning and identity around the concept of making it ‘Everyone’s banking platform’, further underlining the firm’s commitment to powering a...
Five minutes with Roscoe Williamson
Roscoe Williamson is the global creative strategy director at sonic branding agency MassiveMusic. Speaking from the iconic Boulevard de la Croisette, with the annual Cannes Lions festival in full swing, Williamson des...
Turning cold into gold
Transform caught up with Brand Lounge’s Ibrahim Lahoud and Mo Saad to uncover the secrets of their work with cold logistics company Coco on the eve of the Transform Awards MEA. The UAE-based consultancy had high hopes...
Superunion designs new brand identity for China’s Nantou City
Located within the Nanshan District in the south-east city of Shenzhen, the agency sought to ‘activate’ Nantou City through the combination of the traditional and modern features of the town. The visual identity was c...
8traordinary launches rebranded Shangri-La Circle
Global hosipitality brand Shangri-La sought the help of Singapore-based agency 8traordinary once more following on from the rebranding success of JEN, a hotel in Hong Kong. Rebranded from the Golden Circle, the projec...
Brand Oath designs ‘clean and contemporary’ new look for Scottish Cycling
Opting to break away from the cliché of Scottish thistles and Saltire flags, the Edinburgh-based agency updated the 15-year-old Scottish Cycling brand so it could be easily applied across a variety of contexts, f...
Five minutes with Jenny Sagström
How tough is it building a B2B brand from scratch in our ever-changing world? Jenny Sagström is the CEO and founder of Sköna, a B2B creative agency based in San Francisco and Stockholm. She discusses all thi...
GSK rebranded by Wolff Olins ahead of healthcare firm’s proposed demerger
In its most significant corporate change for 20 years, the update to GSK’s brand identity by global consultancy Wolff Olins was designed to reflect a change to its purpose, ambition, strategy, and culture. GSK retains...
Mother Design brands first all-electric raceboat championship E1
Ahead of the inaugural racing season in 2023, the sports entertainment brand’s new look was revealed at the Venice Boat Show. London and New York-based agency Mother Design was responsible for the new visual identity...
