Costa Coffee has an association with the colour red giving the brand a clear hallmark and making it easy to identify when strolling high streets around the world....
Jana Iverson
New hotel brand plans to keep guests exploring
Millennial travellers place priority on exploring and experiencing the city; especially cities like London most sites are outside of hotels....
IHOP publicity stunt quadruples sales
IHOP, the American multinational diner-style restaurant specialising in breakfast foods, made headlines recently by changing its name from IHOP to IHOb; ‘B’ standing for ‘burger.’ Although promoted as a permanent chan...
Rebranding risk management
For many companies in the current market, risk managers are primarily concerned with potential financial loss to a company, often resulting in pulling back if the loss is seen as excessive. However, to embrace a true...
