Storytelling and marketing are the new power couple in brand development. Mercedes Benz is leveraging multimedia to target new audiences and arouse their enthusiasm in the brand....
Keltie Mechalski
Organic ingredients inspire new packaging design for tea brand
A new design for the English Tea Shop delivers a consistent look and feel across the 55 countries in which it trades, showcasing a strong, unified brand against a backdrop of sustainability....
Zara logo redesign sparks debate among brand experts and consumers
A new season, a new collection and a new logo for Zara. Last week many noticed the removal of the sans serif font, that Zara has toted since 2010, and in its place a new overlapping font was revealed....
