Who: LEVEL and Brand Union What: International Airlines Group (IAG) has introduced its fifth airline brand, LEVEL, to join sister airlines, British Airways, Aer L...
Kirsty Fraser
Future-focused and flexible
With a share price that has increased to $10.28 and a strong financial standing among its peers, Dexus, an Australian property group, faced little brand recognition in the public eye. Looking to shift sector perceptio...
Rebrands from the tap
The food and beverage sector has seen numerous rebrands over the past few weeks. We look at three global rebrands in the alcoholic drinks sector, from a craft beer in the south of France to the international beer stap...
Benefits of British design
Bicycles and satchels are iconic staples in British heritage, and often inspire the best in design. Brompton Bicycle, a manufacturer known for its compact folding bikes, has recently partnered with the Cambridge Satch...
Bold change
A day of unity and advocacy celebrating the contributions of women across the globe, the theme of this year’s International Women’s Day is #BeBoldForChange. The campaign highlights the need for more gender inclusivity...
In the bottle
The popularity of craft beer has led to the growth of microbreweries all around the world. With increasing competition in the marketplace, it’s difficult for these breweries to stand out and expand their customer base...
Bite-sized rebrands
Over the past month, there have been a number of rebrands and changes in packaging in the food and beverage sector. We highlight some of the most prominent global rebrands...
The new 40
Following the 2008 financial crisis, a shift in trust from the financial security of banks meant many customers moved their funds into building societies. Almost a decade later, building societies are now focusing on...
Culture code
In a fast-paced and transparent social media landscape, customer experience and delivery on brand promise are paramount for organisations that want to see growth. Understanding the relationship between a company’s int...
Time for some TLC
Drastically transforming one’s appearance, while desirable, is often met with worry as it can be seen as masking or even altering the personality of the individual. The Lovely Clinic, a new cosmetic surgery clinic, ho...
