Moira King

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

A recent series of place branding and rebranding announcements illustrates the crucial role place branding plays in communicating new messages about a place to a regional, national or international market....

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Rebranding is often meant to signal a shift in a company’s strategy, a fresh start, a new marketing approach or a diversified range of products or services. The same can be true of national name changes, as evidenced...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

A new campaign for the Florida-based Kennedy Space Center invites visitors to take a break from technology and experience the wonder of space exploration and the world around them, telling visitors to ‘Look up.’...

Every detail in a logo serves as part of the wider story brands try to convey to their audiences. But while consumers may not realise it, logo colour plays an important role in how they perceive and understand brands....

For brands looking to update their image without losing their established reputation and customer base, a logo redesign is always a calculated risk. The refreshed logo has the challenging task of demonstrating brand c...

As more and more iconic and luxury brands turn to the same minimalist, sans serif fonts and logos to exude a more digital, modern feel, a few classic brands are rejecting this move in favor of a more singular approach...

It's hard for a new gin brand to establish itself amid a sea of boutique gin brands, bars and distilleries, but UpEnd gin is entering the fray with style and nuance. UpEnd has invested in its packaging and flavour...