Brand consultancy, Interbrand, has announced its list of Best Global Brands 2021, highlighting those businesses that have grown and maintained financial value through innovation and robust reputation management this p...
Molly James
Automation of branding is set to increase
The 2021 State of Branding Report from global digital asset management company, Bynder, found that comms creatives and marketers are willing and ready to embrace automation in branding, in response to accelerated digi...
Dubai plans to double creative companies
Dubai has launched a new strategic programme to double the number of companies working in content, design and culture. The aim is to position Dubai as the global capital of the creative economy....
Software company rebrands during pandemic
Covid-19 has accelerated growth in the tech and insurance industries at an unprecedented rate. Open GI, a software provider for insurance brokers, rebranded in the midst of the pandemic to better communicate with its...
Branded tone of voice can now be measured
In extensive research across the communication and marketing directors of more than 200 brands, brand language consultancy Schwa found that 46% of industry directors think brands have become soft in the pandemic, with...
Beauty brand unites skincare and nature
Mother Dirt is a unique biological skincare brand that uses Ammonia Oxidising Bacteria (AOB) to rebalance the skin microbiome. Mother Dirt worked with Smakk, a rebranding and marketing agency to refocus the brand iden...
