• Transform magazine
  • December 28, 2024

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ANZ

The judges

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The Transform Awards is judged by a broad range of in-house industry experts in branding, marketing, and corporate communications.

Each year we invite the previous year's winners of the 'Grand prix' and 'Best overall visual identity' awards to join the panel, and these judges fill two agency slots.

We will also welcome two audio branding experts to join the panel to review our audio branding category alone and 4-5 leading agency figures to judge the special recognition section alone.

 

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Scoring is based on a points system and the judges submit these scores anonymously. The judges mark the entries against the criteria mentioned within the entry and information guide: challenge, strategy, creativity/innovation and results.

Our judging system is rigorous and fair. If a judge has entered a specific category they will be exempt from reviewing that category, to avoid a conflict of interest.

Winners are determined by the scores they receive and the entries that score high enough will be shortlisted, invited to attend the awards ceremony and awarded with a trophy. We also provide detailed feedback on agencies’ work after the awards evening, which proves useful for future entries.

 

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If you are interested in the opportunity to judge and believe you have the necessary background, please email Gemma at gcadden@transformmagazine.net with a short biography for consideration.

 

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Below you can see some of our wonderful judging panel for 2024. Learn more about the judges by clicking on the headshots to read their biographies. 

Amit Anil
Director of marketing, branding and strategy
Barclay Pearce Capital

Amit specialises in brand development and marketing strategy. He has 15+ years of experience across a variety of industries championing an integrated communications approach for start-ups and established brands. Amit helps clients fine-tune their communication strategy online and offline, through brand copy, presentation, strategic partnerships and visual showcases. His strong background in UX, UI and design thinking enables him to tackle every hurdle and challenge with a methodical and efficient approach.

Amit’s network of creative and technical experts helps him stay at the forefront of technology and brand trends.

He holds a Bachelor of Business specialising in marketing and advertising from Auckland University of Technology, a Diploma in digital media, a Diploma in graphic design and certificates in UX, UI and design thinking. 

Gui de Andrade
Design director
Canva

Gui de Andrade is a Brazil-born, Sydney-based Design director currently working at Canva, and formerly at Folk. He works with multidisciplinary teams to shape and create brands, experiences, and digital products, striving for logic, clarity, and craft. 

Alexandra Cooper-Cuthbert
Head of brand and marketing
New Zealand Olympic Committee

As Head of brand and marketing for the New Zealand Team, for eight years Alex has led brand campaigns that inspire New Zealanders to follow their Teams journey to, and achievements during, Olympic and Commonwealth Games. Alex comes from an agency background, with experience at 99, Shine, Y&R and more in Auckland, and at M Worldwide and Fitch in London, where she managed the application of global design strategies to local markets. Alex is currently a project lead on the NZ Olympic Committee’s Sustainability strategy and is passionate about amplifying athlete voice to protect and support the NZ Team, our communities and the environment. 

Fabian Faraone
Design and brand manager
Transport for NSW

Fabian is a seasoned senior-level designer with over 14 years of expertise in the industry. Currently serving as Design and brand manager at Transport for NSW, he excels in crafting strategic design solutions that ensure high-quality project collateral and brand coherence. Previously, as Design director at Showtime Marketing/Mr Glasses, a boutique Sydney agency specializing in experiential activations, Fabian created immersive and innovative consumer experiences. His career includes leadership roles at Avant Card, where he managed creative campaigns and led a dynamic design team. Fabian is dedicated to delivering creative excellence and fostering collaborative environments, consistently exceeding client expectations across diverse industries.

Edwina Foley
Global head of creative
Macquarie Group

Edwina leads Macquarie Group’s global creative team and helps tell the Macquarie story visually. Her team’s role is to protect Macquarie’s reputation and promote the brand globally. With over 25 years of experience, Edwina has in-depth knowledge across professional services and creative agencies. 

Benjamin Fujita-Summers
Executive Creative Director
Landor

Benjamin leads creative teams that define and deliver connected brands and brand-led experiences across the Middle East and Africa for Landor’s Dubai studio.

Having previously worked in design studios in London, Benjamin moved to join Landor in Dubai in 2006. Since then, his specialism in both brand and experience design has placed him at the core of transformative programs across retail, destination, telco, financial services, corporate, healthcare and workplace projects.

During his time with Landor Benjamin has helped brands as diverse as BAT, Amaala, Brand Oman, NEOM, du, Alinma, SNB, Elm, Emaar, Extra and the Saudi Space Commission. His work for Aswaaq was awarded a Lion at Cannes.

Ben Gay
Co-founder and creative director
Yonder Creative

Co-founder and Creative director of Yonder, Ben is a compelling yet collaborative authority in art direction, design and conceptual thinking. His diverse career has seen him grow global fashion brands, program digital installations and deliver seamlessly integrated campaigns across private, government and not-for-profit sectors. Respected for his creative and intelligent perspectives, his work has featured in numerous local and international award shows. In 2023 Yonder won the Transform Awards Grand Prix for their work with ReachOut Australia. 

Ahmad Haffar
Managing partner
Mindloop Studios

Ahmad Haffar, also known as the Voice of Dubai, is the Managing partner of Mindloop Studios.

Ahmad has been featured on Forbes 30 under 30 list, as he has accomplished many great things in his lifetime. He creates the music for brands, giving them their signature sonic, and identity in audio form. He also owns and teaches at his one-of-a-kind academy, teaching voiceovers and all things audio. 

Denny Handlin
Head of global business marketing, AUNZ
TikTok

Denny is Head of global business marketing at TikTok Australia and New Zealand. Born in Sydney, Denny has a track record of driving business transformation through creativity, leading Virgin Australia Airlines to overtake Qantas for the first time, Tourism Australia to deliver it's highest tourism income ever, and building TikTok's creative innovation lab from the ground up. With a career spanning TikTok, Meta, Dentsu, BBDO and Ogilvy, Denny has won over 100 international awards for his innovation, strategy and storytelling. Outside of the job, Denny can be found practicing Jiu Jitsu and watching simpsons re-runs with his kids. 

Jeff Harris
Art director
SkyCity Entertainment Group

Originally from the UK, Jeff moved to New Zealand in 2005. He’s worked on numerous brand, direct marketing and digital campaigns for a wide range of clients including Westpac, Mercury Energy, Genesis Energy, BMW, Countdown and the highly successful (and highly awarded) Ministry of Health Youth Depression campaign; ‘The Lowdown’.  He’s been Creative director at Saatchi & Saatchi, DraftFCB and AffinityID and DDB TRACK. Jeff is now currently Art director at SkyCity Entertainment Group.

Dan Ingham
Creative director
Sydney Opera House

Dan is a Designer and Creative director with 16 years' experience. He currently leads Sydney Opera House's Creative Studio who are responsible for brand design, campaigns and content. Prior to this Dan worked for Interbrand on projects for Sydney Opera House, Australian Design Centre, SKY TV New Zealand, Telstra and World Vision. Dan has also spent time freelancing for brand agencies For The People and Re. Originally from Manchester (UK), Dan's career began at independent design studios MARK and Truth. Dan's work has been recognised at industry award shows including AGDA, Cannes Lions and D&AD. 

Karsten Kjems
CEO
Sonic Minds

Karsten believes, that when we break the silence, it must create more meaning than the silence itself. Otherwise, we’re just creating noise. At the helm of Sonic Minds, Karsten's expertise spans developing audio strategies and identities, conducting detailed audio audits, and producing captivating sound designs and music for a diverse range of media brands and products. His work is not just about creating sounds; it's about orchestrating auditory journeys that resonate with audiences and amplify brand values. Karsten's journey in audio branding is more than a career—it's a crusade to transform how we experience sound, making every auditory interaction meaningful.

Zoe MacDonald
Senior manager, brand strategy
CommBank

As a Brand strategist and brand manager, Zoe is a curious and highly conceptual thinker. Her experience runs from transformational creative strategy through to rigorous corporate branding. Zoe has led and facilitated brand and research immersion projects across the UK, South America, Europe and Australia, and believes that branding has a strong role to play in boardrooms everywhere. She is on a personal mission to demonstrate how well-executed brand strategy can transform business.

Zoe is the Senior manager, brand strategy at CommBank, where she steers the strategic direction of Australia's most valuable brand and the 2020 refresh of the Bank's iconic 30 year old diamond logo. 

Prior to working at CommBank, Zoe worked as Strategy director at DesignStudio London, as an independent consultant and at Re Brand Agency Sydney. Throughout her career Zoe has received awards from leading bodies, including D&AD Wood Pencil, AGDA Pinnacle, New York Art Director's Club Silver Cube, Award New York Festival, Mohawk Awards Best of Show, among others. 

Connie MacLulich
Senior brand manager
Frucor Suntory

Connie is a skilled and self-starting marketing professional with experience in luxury cosmetics, health & beauty, brand strategy and event planning. She is driven in both work and personal life, striving for the best work and inspiring others to achieve theirs.

Astrid Mallard
Head of Marketing
Pankind

With a robust background in strategic marketing, Astrid Mallard is currently Head of Marketing at PanKind, where she leverages her extensive experience to enhance the organisation’s reach and engagement. Prior to joining PanKind, Astrid was the Head of Marketing & Communications at the Australian Red Cross, where she led significant brand and digital transformation initiatives.
Astrid’s career spans the FMCG and NFP sectors, where she has consistently demonstrated her ability to drive brand growth and elevate organisational profiles. Her global experience and innovative approach have been instrumental in achieving impactful marketing outcomes.
At PanKind, Astrid is committed to raising awareness and increasing focus on pancreatic cancer, ensuring that the organisation’s mission resonates with a broader audience. Her strategic vision and marketing acumen are key assets in PanKind’s efforts to combat one of the most lethal cancers.

Henri Mariasson
Wayfinding and graphic design manager
Sydney Airport

With over 20 years of global experience across Asia, the Middle East and Australia, Henri is a wayfinding and industrial design specialist renowned for his ability to transform sketches into immersive spatial experiences. Henri is a member of the Sydney Airport Planning and design team. As the Wayfinding and graphic design manager at Sydney Airport, he integrates customer experience with brand identity into the airport's built environment, contributing to its evolution of serving its 2 billionth passenger.

Internationally, Henri has consulted for prestigious hospitality brands, including Hyatt, Intercontinental Hotel Group, and Marriott, to implement their wayfinding systems and brand designs in new properties. His expertise has significantly enhanced user experiences in various high-profile, luxury environments.

Shelley Norton
Head of brand & client experience
PwC Australia

Shelley is a brand and marketing leader with experience in professional services, education, membership and recreational industries. With 20+ years of experience in Marketing, Shelley specializes in and is most passionate about brand, whether it's revitalizing a brand, a complete rebrand or developing a successful brand positioning and strategy. Shelley has varied industry experience & expertise in brand measurement, brand architecture, visual and verbal identity, co-branding, developing brand governance systems and developing and delivering successful brand campaigns. With a Bachelor of Commerce, majoring in Marketing and Post Grad qualifications in Brand Management, Shelley is currently the Head of Brand for PwC Australia.

Jess Page
Creative director
CBRE Asia Pacific

Jess is the Creative director at CBRE Australia, a global leader in real estate services and investments. With a background in branding and advertising, she brings experience in connecting strategy and design to her role, guiding a talented team in developing creative solutions that align with CBRE’s global and local objectives. Jess oversees the creative direction for a wide range of projects, from digital media to large-scale marketing campaigns, ensuring that each project not only meets but exceeds client expectations.

Before joining CBRE, Jess served as Creative director at Uberbrand, where she played a critical role in shaping brand's identities and taking them to market. She is known for her strategic thinking and her ability to deliver high-quality, compelling content and campaigns that supports a brands vision.

Andrew Rae
Brand and communications manager
Own Brands, Foodstuffs NZ

Andrew's expertise lies in brand development, brand communications, experiential marketing and PR, enabling him to craft captivating brand stories and engage diverse audiences effectively across various channels.

Currently serving as the Brand and communications manager for Own Brands at Foodstuffs NZ, Andrew leads the brand and communications strategy for Own Brands and its Private Label brand, Pams, New Zealand's most popular grocery brand, with a rich kiwi history spanning over 85 years.

Prior to joining Foodstuffs, Andrew made contributions to esteemed luxury brands such as Webb’s, New Zealand’s premier Auction House and Jaguar Land Rover NZ. 

Paul Silcox
Executive creative director
FutureBrand

Paul thrives on transforming brands into living, breathing entities. His role at FutureBrand is to creatively lead the Brand Experience offer, working closely with clients to deliver unique and distinctive brand-led experiences. 

 

With a rich background in creating and bringing brands to life, Paul has left his mark through leading global agencies across global hubs, including Amsterdam to Sydney, London, and Mumbai. His expertise has propelled ambitious brands like Puma, Air India, and NXP to resonate authentically with their audiences.

Elysha Stephens
Head of marketing ANZ
Advanced Software Solutions

With over 20 years of professional marketing experience, Elysha has worked in strategic executive roles for international companies across a variety of industries including both B2C and B2B. She's developed innovative brand strategies coupled with sales activations, that have resulted in unrivalled results. You'll find Elysha at her best coaching her teams to campaign excellence infusing their strategies with compelling stories and integrated structures.

Elysha currently leads the marketing function for the ANZ region for the 3rd largest software company in the UK, where she guides the strategic business direction as well as developing innovative brand and marketing strategies that position the company as a thought leader and generate pipeline. With extensive experience establishing marketing systems and automation, Elysha's other strengths lie in creating brand governance and guidelines, policy and process. 

Amanda Szylo-Duncan
Managing director
Interbrand

Amanda is Interbrand’s Managing director, and a brand strategist by craft. At Interbrand she uses this experience to collaborate with teams and clients, to develop brand strategies that support business objectives and position companies for growth through leadership, culture and change. 

As someone who lives and breathes brand, she’s developed deep and considered strategies, from purpose and architecture to messaging and campaign strategy, across a diverse range of clients including Coles, Westfield, NextSense, Sydney Fish Market, Fed Square and SBS.

Georgia Taft
Senior manager, brand
Target

Georgia has worked professionally in the brand and marketing industries in both Melbourne and New York for the past 17 years. After 15 years working as Head of client services at brand agencies in both cities she had a career change, moving to an inhouse role within the marketing team at Target Australia. In the last two years Georgia went from a 3 month contract at Target, to a permanent role as the Senior manager for the Target brand, building out the brand team and resetting the Target brand for 2024 and beyond. 

Ben Thompson-Star
Senior brand manager
Mondelez

Ben is a passionate FMCG marketer, currently working as Senior brand manager on The Natural Confectionery Company brand at Mondelez. He began his FMCG marketing career at Nestle and has since worked in both Australia and the UK across brands including Lavazza, Yoplait, Nature Valley, Nescafe, and Maggi. Ben has also co-founded two organisations: CoFutures, a planning communication firm with expertise in strategic planning, community engagement and multimedia; and the Community Music Project, a not-for-profit with a mission to create a movement of community music sharing. 

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Supporting Partners
INTERESTED IN BEING A SUPPORTING PARTNER OF THE TRANSFORM AWARDS?

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