ANZ


The judges

The Transform Awards is judged by a broad range of in-house industry experts in branding, marketing, and corporate communications.
Each year we invite the previous year's winners of the 'Grand prix' and 'Best overall visual identity' awards to join the panel, and these judges fill two agency slots.
We will also welcome two audio branding experts to join the panel to review our audio branding category alone and 4-5 leading agency figures to judge the special recognition section alone.

Scoring is based on a points system and the judges submit these scores anonymously. The judges mark the entries against the criteria mentioned within the entry and information guide: challenge, strategy, creativity/innovation and results.
Our judging system is rigorous and fair. If a judge has entered a specific category they will be exempt from reviewing that category, to avoid a conflict of interest.
Winners are determined by the scores they receive and the entries that score high enough will be shortlisted, invited to attend the awards ceremony and awarded with a trophy. We also provide detailed feedback on agencies’ work after the awards evening, which proves useful for future entries.

If you are interested in the opportunity to judge and believe you have the necessary background, please email Gemma at gcadden@transformmagazine.net with a short biography for consideration.

Below you can see some of our wonderful judging panel for 2025. Learn more about the judges by clicking on the headshots to read their biographies. More judges will be revealed shortly.

Amit Anil
Director of Marketing & Brand Strategy
Barclay Pearce Capital
Amit specialises in brand development and marketing strategy. He has 15+ years of experience across a variety of industries championing an integrated communications approach for start-ups and established brands. Amit helps clients fine-tune their communication strategy online and offline, through brand copy, presentation, strategic partnerships and visual showcases. His strong background in UX, UI and design thinking enables him to tackle every hurdle and challenge with a methodical and efficient approach.
Amit’s network of creative and technical experts helps him stay at the forefront of technology and brand trends.
He holds a Bachelor of Business specialising in marketing and advertising from Auckland University of Technology, a Diploma in digital media, a Diploma in graphic design and certificates in UX, UI and design thinking.

Gui de Andrade
Design director
Canva
Gui de Andrade is a Brazil-born, Sydney-based design director currently working at Canva, and formerly at Folk. He works with multidisciplinary teams to shape and create brands, experiences, and digital products, striving for logic, clarity, and craft.

Julie Faktor
Co-founder
Yonder Creative
Julie is co-founder of Yonder, the creative agency that takes brands to new places. With over two decades of experience spanning Australia, the US, and Asia, Julie has helped shape and transform brands across industries, crafting bold, insight-driven creative that cuts through and connect with audiences.
Her work has earned global recognition, including an Emmy for Best Public Service Announcement and the first-ever Diamond Transform Award for Best use of Copy or Tone of Voice.
A firm believer in the power of design to drive impact, Julie brings sharp strategic thinking and creative integrity to every Yonder project.

Zoe MacDonald
Senior manager, brand strategy
CommBank
As a brand strategist and brand manager, Zoe is a curious and highly conceptual thinker. Her experience runs from transformational creative strategy through to rigorous corporate branding. Zoe has led and facilitated brand and research immersion projects across the UK, South America, Europe and Australia, and believes that branding has a strong role to play in boardrooms everywhere. She is on a personal mission to demonstrate how well-executed brand strategy can transform business.
Zoe is the Senior manager, brand strategy at CommBank, where she steers the strategic direction of Australia's most valuable brand and the 2020 refresh of the Bank's iconic 30 year old diamond logo.
Prior to working at CommBank, Zoe worked as Strategy director at DesignStudio London, as an independent consultant and at Re Brand Agency Sydney. Throughout her career Zoe has received awards from leading bodies, including D&AD Wood Pencil, AGDA Pinnacle, New York Art Director's Club Silver Cube, Award New York Festival, Mohawk Awards Best of Show, among others.

Connie MacLulich
Senior brand manager
Frucor Suntory
Connie is a skilled and self-starting marketing professional with experience in luxury cosmetics, health & beauty, brand strategy and event planning. She is driven in both work and personal life, striving for the best work and inspiring others to achieve theirs.

Rick McEvoy
Managing Partner
the thrills™
Rick is co-managing partner of thrills™, with over 25 years of international experience across retail, PCG and corporate sectors. His unique ability to link strategy with creative execution comes from a blend of creative and client-facing roles. A firm believer in collaboration, Rick values the idea that great ideas can come from anywhere. He thrives on pushing boundaries with his team, working to create Australia’s most thrilling brands.

Henri Mariasson
Wayfinding and graphic design manager
Sydney Airport
With over 20 years of global experience across Asia, the Middle East and Australia, Henri is a wayfinding and industrial design specialist renowned for his ability to transform sketches into immersive spatial experiences. Henri is a member of the Sydney Airport Planning and design team. As the Wayfinding and graphic design manager at Sydney Airport, he integrates customer experience with brand identity into the airport's built environment, contributing to its evolution of serving its 2 billionth passenger.
Internationally, Henri has consulted for prestigious hospitality brands, including Hyatt, Intercontinental Hotel Group, and Marriott, to implement their wayfinding systems and brand designs in new properties. His expertise has significantly enhanced user experiences in various high-profile, luxury environments.

Andrew Rae
Brand and communications manager
Own Brands, Foodstuffs NZ
Andrew's expertise lies in brand development, brand communications, experiential marketing and PR, enabling him to craft captivating brand stories and engage diverse audiences effectively across various channels.
Currently serving as the Brand and communications manager for Own Brands at Foodstuffs NZ, Andrew leads the brand and communications strategy for Own Brands and its Private Label brand, Pams, New Zealand's most popular grocery brand, with a rich kiwi history spanning over 85 years.
Prior to joining Foodstuffs, Andrew made contributions to esteemed luxury brands such as Webb’s, New Zealand’s premier Auction House and Jaguar Land Rover NZ.
Sponsors
ALIGN YOUR BUSINESS WITH THE GLOBAL CELEBRATION OF BRAND DEVELOPMENT
We have a number of sponsorship options available. For more information please email Finley Chesson at finley.chesson@cravenhillpublishing.com or call the office on +44 (0)20 3950 5356.
Supporting Partners
INTERESTED IN BEING A SUPPORTING PARTNER OF THE TRANSFORM AWARDS?
We'd love to hear from you! Email Finley Chesson at finley.chesson@cravenhillpublishing.com or call the office on +44 (0)20 3950 5356.