Asia

A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS APAC 2015:

 

CONTENT

Best use of a visual property
Gold - HSBC NOW and MerchantCantos
Silver - M&G Stationary and Landor Associates 
Silver – Pizza Hut and Brand Union
Bronze – Hong Kong Ballet and MerchantCantos 
Highly commended - Cali-Mex and StartJG 
Highly commended - Blackfish and MADE Creative

Best brand architecture solution
Gold - HAECO and Sedgwick Richardson
Silver - Tiger Balm and NiCE 
Bronze - Nord Anglia Education and StartJG 
Highly commended - Impulse and Labbrand

The winners for the 2015 Transform awards Asia-Pacific are as follow: 

CONTENT

Best use of a visual property
Gold - HSBC NOW and MerchantCantos
Silver - M&G Stationary and Landor Associates 
Silver – Pizza Hut and Brand Union
Bronze – Hong Kong Ballet and MerchantCantos 
Highly commended - Cali-Mex and StartJG 
Highly commended - Blackfish and MADE Creative

Best brand architecture solution
Gold - HAECO and Sedgwick Richardson
Silver - Tiger Balm and NiCE 
Bronze - Nord Anglia Education and StartJG 
Highly commended - Impulse and Labbrand

Best brand experience
Gold - Pizza Hut and Brand Union 
Gold - Qkuts and Creativoo Creative Consultancy 
Silver - Alibaba and FutureBrand
Silver - sáv Hospitality and FutureBrand
Bronze - Aimer and Creative Capital 
Bronze - Khmer Brewery Limited and ComZone

Best use of packaging 
Gold - Pizza Hut and Brand Union 
Silver - Arla Foods and Shift.
Bronze - Tiger Balm and NiCE
Highly commended - Blackstone and Brash Brands

PROCESS

Best stakeholder relations during a brand development project
Gold - Blackstone and Brash Brands

Best implementation of a brand development project
Gold - Meliá Hotels International and Labbrand
Silver - M&G Stationary and Landor Associates
Silver - Tiger Balm and NiCE 
Bronze - Tatts Group and Hulsbosch

Best implementation of a brand development project across multiple markets
Gold - Nord Anglia Education and StartJG
Silver - HSBC NOW and MerchantCantos

STRATEGY

Best creative strategy
Gold - Nomura and Living Group 
Silver - Murata and Living Group
Bronze - Meliá Hotels International and Labbrand 
Bronze – sáv Hospitality and FutureBrand
Highly commended - Tiger Balm and NiCE

Best brand evolution
Gold – Hong Kong Ballet and MerchantCantos 
Gold - Zhao Liang Jewellery and Creative Capital 
Silver - Prudential Financial and Brand Union 
Bronze - Gramedia and MakkiMakki 
Highly commended - Molsion and Landor Associates

Best strategic/creative development of a new brand 
Gold - Cali-Mex and StartJG 
Silver – Neqta Hotels and Labbrand
Bronze - Wanda Ridong Group and Brash Brands
Highly commended - Aura and Brand Union 
Highly commended – Blackstone and Brash Brands
Highly commended - V8 Supercars and Hulsbosch

TYPE

Best corporate rebrand following a merger or acquisition
Gold - Hoau and FutureBrand
Silver - Jellis Craig and Traffic 
Silver - Prudential Financial and Brand Union
Bronze - POSH and StartJG

Best brand development project to reflect changed mission/values/positioning
Gold - BOE and Shift. 
Silver - Proactive and Cluster Creative
Bronze – Hoau and FutureBrand

Best rebrand of a digital property
Gold - Murata and Living Group
Silver - Vinson & Elkins and Living Group 
Bronze- Black Crane Capital and Living Group

SECTOR

Best visual identity from a charity or NGO or NFP 
Gold – Hong Kong Ballet and MerchantCantos

Best visual identity from the education sector
Gold - British Council and FutureBrand 
Silver - Nord Anglia Education and StartJG

Best visual identity from the energy & extractives sector
Gold - sosoon and JungleFish 
Silver - EMP and MakkiMakki

Best visual identity from the engineering & manufacturing sector
Gold - HAECO and Sedgwick Richardson
Silver - Midea SteamCube and MetaDesign China

Best visual identity from the financial services sector
Gold - Alibaba and FutureBrand
Silver - Prudential Financial and Brand Union 
Highly commended – Black Crane Capital and Living Group

Best visual identity from the healthcare & pharmaceuticals sector
Gold - Proactive and Cluster Creative
Silver - Mitra Keluarga and MakkiMakki

Best visual identity from the professional services sector
Gold - McGrathNicol and Hulsbosch
Silver - Vinson & Elkins and Living Group 
Bronze - CDP and FutureBrand

Best visual identity from the property sector
Gold - Dongguan Minying and Brand Union
Silver - Blackfish and MADE Creative
Silver - Blackstone and Brash Brands 
Bronze - Wanda Ridong Group and Brash Brands

Best visual identity from the retail sector
Gold - Molsion and Landor Associates
Silver - M&G Stationary and Landor Associates
Bronze - Tatts Group and Hulsbosch
Highly commended - Century Wellness Centre and MakkiMakki 
Highly commended - Qkuts and Creativoo Creative Consultancy 
Highly commended - Yintai and FutureBrand

Best visual identity from the technology, media & telecommunications 
Gold - vivo and MetaDesign China 
Silver - Murata and Living Group

Best visual identity from the travel & leisure sector 
Gold – Neqta Hotels and Labbrand 
Silver - sáv Hospitality and FutureBrand

Best overall visual identity
Hong Kong Ballet and MerchantCantos

Grand Prix
Pizza Hut and Brand Union