Asia

A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS APAC 2016:

CONTENT

 

Best use of a visual property; photography/illustration/digital

Gold - Hodges Real Estate and Traffic

Silver - Lewis Silkin and Living Group

Silver - Mandalay Rum, The Governor's Choice and Brand Union

Bronze - the Chin Family (IEC) and Brand Union

Highly Commended - Swire Properties and FITCH (formerly StartJG)

 

Best brand architecture solution

Gold - Lewis Silkin and Living Group

Silver - Victoria State Government and Designworks

Bronze - Officeworks and Designworks

Highly Commended - COLOR MAD and PLTFRM

Highly Commended - Neo Health and MADE Creative

 

Best use of copy style/tone of voice

Gold - Mandalay Rum, the Governor's Choice and Brand Union

Silver - GOOD BABY and CREATIVE CAPITAL

Bronze - LOOK UP and CREATIVE CAPITAL

Highly Commended - @T and CREATIVE CAPITAL

 

Best brand experience

Gold - KFC and Brand Union

Silver - obentos and MetaDesign

Bronze - Swire Properties and FITCH (formerly StartJG)

Highly Commended - Cambrew, Angkor Beer and ComZone

Highly Commended - The Walt Disney Company and The Laundromatte

 

Best use of packaging

Gold - Thammachart Seafood Retail Ltd and Elmwood Design Singapore Pte Ltd

Silver - Mandalay Rum, the Governor's Choice and Brand Union

Bronze - GOOD BABY and CREATIVE CAPITAL

Highly Commended - @T and CREATIVE CAPITAL

 

Best use of audio brand

Gold - The Walt Disney Company and The Laundromatte

Silver - Nestlé Vietnam and J. Walter Thompson Vietnam & Mirum Vietnam 

 

Best use of typography

Gold - Traffic

Silver - GOOD BABY and CREATIVE CAPITAL

Silver - Hodges Real Estate and Traffic

Bronze - NSW Health WSLHD - Women's & Newborn Health and Handle Branding

Highly Commended - Carl F. Bucherer and MetaDesign

 

 

Best place or nation brand

Gold - British Airways and SapientNitro

PROCESS

 

Best internal communications during a brand development project

Gold - webe and Brand Union

Silver - Kidsland and Labbrand

 

Best implementation of a brand development project

Gold - Hodges Real Estate and Traffic

Silver - MEIZU and MetaDesign

Bronze - SAIC Volkswagen and MetaDesign

Highly Commended - Peacebird and Landor Associates

Best localisation of an international brand

Gold - Thomas Cook and Labbrand

Silver - Ooredoo and Brand Union

Bronze - ICEFRESH and the Good Agency Asia

Bronze - the Walt Disney Company and the Laundromatte

Highly Commended - Bank of America Merrill Lynch and Brand Union

STRATEGY

Best creative strategy

Gold - Suntory PepsiCo Vietnam Beverage and J. Walter Thompson Vietnam

Silver - Hodges Real Estate and Traffic

Silver - NSW Health WSLHD - Women's & Newborn Health and Handle Branding

Bronze - Genting Hong Kong and FITCH (formerly StartJG)

Bronze - Lewis Silkin and Living Group

Highly Commended - Kidsland and Labbrand

 

Best brand evolution

Gold - PHILIPPE & GASTON and CREATIVE CAPITAL

Silver - GOOD BABY and CREATIVE CAPITAL

Silver - Neo Health and MADE

Bronze - MEIZU and MetaDesign

Highly Commended - Hodges Real Estate and Traffic

Best strategic/creative development of a new brand

Gold - Mandalay Rum, the Governor's Choice and Brand Union

Silver - @T and CREATIVE CAPITAL

Silver - Zhejiang Circuit and Labbrand

Bronze - LOOK UP and CREATIVE CAPITAL

Highly Commended - Hodges Real Estate and Traffic

Highly Commended - Steam and MADE

 

Best naming strategy

Gold - Thomas Cook and Labbrand

Silver - Givergy and Living Group

Bronze - webe and Brand Union

Highly Commended - Mondelez and Labbrand

Highly Commended - Renault and Labbrand

TYPE

 

Best corporate rebrand following a merger or an acquisition

Gold - Now Health International and FITCH (formerly StartJG)

 

Best brand development project to reflect changed mission/values/positioning

Gold - AXENT and Labbrand

Silver - HKEX and Brand Union

Silver - PHILIPPE & GASTON and CREATIVE CAPITAL

Bronze - Ashurst and Living Group

Best brand consolidation

Silver - Ashurst and Living Group

 

Best rebrand of a digital property

Gold - Petinsurance.com.au and Traffic

Silver - Orrick and Living Group

Bronze CLSA and Sedgwick Richardson

SECTOR

 

BEST VISUAL IDENTITY

Charity/NGO/non-profit

Gold - TENCENT and the Good Agency Asia

Silver - Mother's Choice an Brand Union

 

Education sector

Gold - the Chin Family (IEC) and Brand Union

 

Engineering and manufacturing

Silver - SAIC Volkswagen and MetaDesign

 

Financial services

Gold - Petinsurance.com.au and Traffic

Silver - HKEX and Brand Union

Bronze - KT Capital and Landor

Highly commended - CFM and Living Group

 

Healthcare and pharmaceutical

Gold - Neo Health and MADE

Silver - NSW Health WSLHD - Women's & Newborn Health and Handle Branding

 

Professional services

Gold - Lewis Silkin and Living Group

Silver - Hobson Leavy and Cluster Creative

Silver - Orrick and Living Group

Bronze - Ashurst and Living Group

Highly Commended - Ogilvy Edge and Brand Union

 

Property

Gold - Shougang Group and Landor

Silver - Hodges Real Estate and Traffic

Bronze - Zhejiang Circuit and Labbrand

Highly Commended - Pimlico Capital and MADE

 

Retail

Gold - obentos and MetaDesign

Silver - Peacebird and Landor

Bronze - Mishka and des:glory

Highly Commended - Carslan and Landor

 

Technology, media and telecommunications

Gold - HOOQ and Elmwood Design Singapore Pte Ltd

Silver - webe and Brand Union

Bronze - Givergy and Living Group

Highly Commended - MEIZU and MetaDesign

 

Travel and leisure

Gold - Tianjin Airlines and Brand Union

Silver - Kempinski Hotels and Beijing Tourist Group and Landor

Silver - Beijing Postcards and MetaDesign

Bronze - Genting Hong Kong and FITCH (formerly StartJG)

 

Best overall visual identity

Winner - Lewis Silkin and Living Group

 

Grand Prix

Winner - Thomas Cook and Labbrand