• Transform magazine
  • January 02, 2025

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Asia

The judges

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The Transform Awards is judged by a broad range of in-house industry experts in branding, marketing, and corporate communications.

Each year we invite the previous year's winners of the 'Grand prix' and 'Best overall visual identity' awards to join the panel, and these judges fill two agency slots.

We will also welcome two audio branding experts to join the panel to review our audio branding category alone and 4-5 leading agency figures to judge the special recognition section alone.

 

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Scoring is based on a points system and the judges submit these scores anonymously. The judges mark the entries against the criteria mentioned within the entry and information guide: challenge, strategy, creativity/innovation and results.

Our judging system is rigorous and fair. If a judge has entered a specific category they will be exempt from reviewing that category, to avoid a conflict of interest.

Winners are determined by the scores they receive and the entries that score high enough will be shortlisted, invited to attend the awards ceremony and awarded with a trophy. We also provide detailed feedback on agencies’ work after the awards evening, which proves useful for future entries.

 

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If you are interested in the opportunity to judge and believe you have the necessary background, please email Melanie Han at mhan@transformmagazine.net with a short biography for consideration.

 

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Below you can see our wonderful judging panel for 2023. Learn more about the judges by clicking on the headshots to read their biographies. 

 

Tal Amiram
Chief creative office
MQDC

Born in Israel, brewed in NYC, Tal is an award-winning creative director known for his fresh thinking and expertise in building multinational brands. After graduating from FIT, he started at the iconic design studio Karlssonwilker and climbed the ranks at top New York ad agencies like Razorfish and Y&R. He’s worked with big names like Apple, MINI, Mercedes, Uniqlo, GSK, Spotify, and American Express, collecting Effies, Clios, and Webbys along the way. His projects have also been featured in the Israel Museum and at design exhibitions worldwide.

Since 2021, Tal has served as a Creative Director at McCann, Executive Creative Director at Zipmex, and is now the Chief Creative Officer at MQDC Group in Bangkok, continuing to make his mark on the creative scene. Off the clock, Tal is a screenwriter on an upcoming Netflix show, feeds mostly on avocados, and is generally a happy guy.

Sally Anderson
Group creative director
MetaDesign China

Sally is the Group Creative Director MetaDesign China, specializing in corporate brand design. She is focused on building brands and their identities for both international and local businesses. She has over 15 years experience building brands across various industries in Australia, China, Hong Kong, South Korea and Macau. For the last 8 years she has been based in Beijing working with the largest brands in China such as Taobao, Didi Chuxing and Volkswagen China to name a few. Prior to Beijing, she led the brand transformation of the multi-award-winning Air Pacific to Fiji Airways.

Richard Cagomoc
Senior manager, brand experience and design
Visa

Richard is the Design lead at Visa’s Design Studio and Senior manager, brand experience and design for Asia Pacific. He heads a team that delivers innovative and strategic design solutions for Visa and its clients. 

With 15+ years in branding, design and advertising, he specializes in creating brand experiences that drive business growth. His contributions have significantly helped Visa’s marketing campaigns and activations. His expertise ensures consistent communication of Visa’s brand identity across all platforms. Richard’s diverse portfolio includes clients from various sectors and notable brands like Abbott, Brand Bhutan, Johnson’s Baby, MediaPrima NTV7, Petronas and Pond’s.

Simond Chew
Creative lead
CARRO

Simond is currently the Creative Lead at Carro, Asia Pacific's No. 1 online used car marketplace, helping to build its brand across APAC.

In his past agency life, Simond was fortunate enough to have worked and lived in various Asian cities, including Kuala Lumpur, Hong Kong, Shanghai, and now back in Singapore. His past work has been recognised for creativity and effectiveness at international and regional awards, including Cannes, D&AD, Adfest, Spikes Asia, Effies, amongst others.

Outside of his profession, Simond indulges in his other passion, photography, creating and exhibiting work under the name "Zhou HanShun".

Deepti Gera
Lead creative & content
Croma – A Tata Enterprise

Deepti has an insightful experience in Creative and marketing communications, she excels in applying creativity to a wide range of business challenges. Currently, she is working with Croma – A Tata Enterprise as Lead creative & content. She proactively finds solutions and creates marketing opportunities by deeply understanding data and analysis. Her approach helps brand teams develop unexpected and transformative solutions. 

Deepti transcends traditional boundaries between digital, social, traditional media, and more, believing that if it's out there, it's part of the brand. In a constantly evolving design landscape, she emphasises the importance of staying ahead of trends with flexibility and imagination. 

Her work has garnered recognition and awards at prestigious global and national industry platforms such as Cannes, Goafest, and Adfest. Additionally, she was featured in Impact’s Top 30 Under 30 Creative in 2014.

Douglas Goh
Head of creative, ASIA
Samsonite

Douglas, a humble creative born in Kuala Lumpur and now based in Singapore, has an undying passion for advertising. With over two decades of experience and an extensive client portfolio, he has garnered numerous accolades, including being named "The First Asian Young Gun of the Year," and various international creative and effectiveness awards. In his previous agency life, Douglas spearheaded creative teams at Ogilvy, Creative Juice, McCann, BBDO, and TBWA. His work has been recognized at prestigious shows like D&AD, Cannes Lions, One Show, and Clio. Beyond awards, Douglas mentors aspiring talents through talks at art colleges. Currently, he leads Samsonite's Creative Department regionally across Asia and the Middle East.​​​​​​​​​​​​​​​​

Alexei Golob
Head of creative
OnePlus HQ

Alexei has been into film and video since childhood, and his love of the capitalist free market meant choosing a career that featured a perfect fusion of both: advertising. After over 13 years in the industry in both Canada and China, Alexei has
deeply explored the brand side, the agency side, the production side, and the post-production side. Alexei is currently the Global Head of Creative for the legendary cult phone maker OnePlus, the Shenzhen-based mobile technology company.

Jing He
Place brand strategist
JWDK

As a Place Brand Strategist at JWDK, Jing specialises in delivering meaningful and impactful branding strategies for a wide breadth of properties across China, from retail malls and luxury resorts to high-end apartments and district-level projects. With expertise in cultural studies, consumer psychology, placemaking, and strategic branding, Jing crafts compelling brand narratives that resonate with their target audience. Her work also assists clients in overcoming critical business bottlenecks such as brand localisation, market differentiation, brand visibility, and more.

Kirsten Johnston
Founder & CEO
JWDK

For over 25 years, Kirsten has been a practising designer and creative industries leader. She launched her brand design firm, JWDK, in London in 2003 before expanding it to Shanghai and Hong Kong in 2015. Under her leadership, JWDK has won more than 30 international awards for place brand strategy and design. Kirsten graduated from her International MBA with Distinction in 2019, having conducted extensive research into Placemaking and its influence upon China’s cities and urban environments. She believes that design has the power to inspire communities, enrich local culture and to support a more sustainable quality of life in China.
In addition to her work as CEO & Founder of JWDK, Kirsten is the Vice Chair of the British Chamber of Commerce Shanghai and is the Chair of BritCham’s Creative Industries and Marketing Committee.

Daryll John Kaan
Brand / Marketing solutions lead APAC
TikTok

Daryll started riding the TikTok wave during those terrible Covid years and joined the company soon after. He currently leads the TikTok APAC Marketing Solutions team, with a focus on upper funnel & brand building strategies. In his colourful past life, he spent quite a bit of time deep in the FMCG world at Unilever, as well as an early stint playing Mad men at agencies like JWT and Grey.

Harshmeet Kohli
Creative lead, International
Lenskart.com

Harshmeet, aka Hershey, is a Creative Lead and Art Director with over nine years in advertising. Trained as a Fine Artist, she entered advertising to pay the bills and found her true passion.

From Ogilvy and Grey to We Are Social, she’s crafted campaigns for global brands like Samsung, WWF, Pond's, and MAC Cosmetics. Hershey loves the power of art direction to turn complex messages into engaging stories and give brands a personality update. Now at Lenskart International, she leads global campaigns, showing people that eyewear can be more than just a medical necessity—it can be a tool for experimentation and self-expression. Hershey believes effective advertising should be visually arresting, offer something unexpected, or at the very least, make you chuckle.

Tim Lai
Head of creative
GXS Bank

Tim restarted his career into advertising after failing tragically as a birthdays-only stand up comic, and comically as an animator for Saturday morning medical cartoons. For the past decade and more, he has left his ad footprints on tech and automotive clients across Greater China & APAC, because he refuses to change out his only pair of Onitsukas. His most recent endeavour is to make banking better for all in Southeast Asia.

Tushar Mehta
Formerly VP marketing
Taco Bell

For over 18 years, Tushar has worked for markets in India and South-East Asia. His roles have panned across brand and project management, creative and content excellence, integrated marketing communications, brand strategy, business strategy, innovation and customer retention. During his journey, he has worked for some of the best Indian and global brands – Taco Bell, Beck’s, Coca Cola, GSK, Royal Enfield Motorcycles, Chevrolet, Indigo Airlines, Pernod Ricard, Heineken, Airtel, Nokia, Pizza Hut, Cairn India, Park Hotels, HCL – and has had a key role to play in each of these brands.

Malvika Menon
Associate creative director
Tripadvisor

Originally from India, Malvika now calls Singapore home, after moving to the little red dot over 15 years ago. She started her career as a Copywriter, cutting her teeth at top agencies like DDB, Ogilvy and R/GA, while winning recognition for her work at awards shows like the Effies, Spikes and AdFest. 

In 2017, she jumped ship to join Facebook’s in-house creative team and drive some of their most impactful B2B initiatives. Now, as Tripadvisor’s only Associate Creative Director outside the US, she leads a creative team responsible for all the brand’s work in international markets. 

Siddharth Ray
Creative head
Tencent Games

Siddharth Ray is at the helm of all things ‘campaign & content’, currently working as the Creative Head for Tencent Games. He’s a designer by trade but having come from over a decade of experience in advertising, loves chasing the ‘big idea’ whether it’s in visual or verbal form. With his extensive background in films, 360 campaigns and branded content, he has worked on a plethora of international brands such as Budweiser, Carlsberg, Abbott, Intuit, Amazon, Revlon and of course, currently stirring things up for PUBG Mobile.

Ananda Sen
Head of creative brand marketing
redBus

Ananda is the head of creative at redBus in India. With over 14 years in the advertising & visual design industry, have worked with topnotch international and national clients like Netflix, Snap Chat, KTM, red bull and many more. With multiple international and domestic accolades under his belt including Rank 45 in World’s top advertising art directors in 2021. ( Drum Magazine Report ) & rank 5 in Asia’s top Creative person ( Campaign brief Asia 2021 ) and Cannes Lions.
Specialized in culturally relevant tech led ideas. Lead design strategy and creative campaigns for multiple brands. Has worked in Dentsu Webchutney Mumbai, Lowe lintus, Hakuhodo percept and ^atom network. Loves to build a culture around design thinking

Chris Thorpe
Director and Co-Founder
ON THE SLY

Chris Thorpe is Director and Co-Founder of ON THE SLY, a leading audioand musicbranding agency based in London.With over two decades experience in music, creativeaudio, sound design and branding, Chris has played a pivotal role in shaping audioidentities for many national and international brands.His studio’s diverse portfolio includes broadcast media, music and high-profile liveexperiences, working with agencies, brands and partners like the BBC and iHeartMedia.From strategy to execution, Chris leads a dynamic team delivering creative audiosolutions across multiple disciplines and continents.

Federico Truzzi
Music composer & Sound designer
Trotzkind GmbH

Federico Truzzi is a Berlin-based music composer and sound designer with over a decade of experience in audio branding. He crafts sound logos, brand music, and film scores that elevate brand identities and enhance visual storytelling. Federico collaborates with agencies and clients across Europe, Asia, and the Middle East to deliver successful sound logos and brand music. He also composes for video games, movies, animation, and art films

Partho Sengupta
National creative head
The Times Of India

Partho graduated from Govt College of Arts & Crafts in 1992. He also holds a photography and social communication diploma from St Xavier’s Kolkata. Partho has more than 60 ad films, several international awards and successful advertising campaigns to his credit, spanning three decades. He has worked extensively in all faculties of visual arts, film making and photography. This long exposure to visual storytelling has left a deep mark on his work. 

Art and expressions leading to engaging visual stories is what excites Partho. The urge to create, to spread joy though art is a mission for him. He mostly experiments with mixed media, torn media, multiple surface fusion and immersive art.

Partho is currently working with the largest and the most respected media conglomerate – The Times of India. He is the National creative head of Times Response. He also divides time with the noted journalist and satirist, Mr Jug Suraiya to create the much-loved TOI cartoon strip called JEST IN CASE.

Rosa Uchima
Creative lead
Woven by Toyota

Rosa Uchima is a Creative Lead at Woven By Toyota. With 14 years of experience in innovation, brand development, and strategy, Rosa has worked with Fortune 500 companies, SMEs, and startups worldwide. Her multidisciplinary expertise spans branding, design, UX, and strategy across end-to-end product development. Passionate about human-centered design, Rosa has previously worked for Google, TBWA HAKUHODO, and Panasonic Design Center Europe, and co-founded an ethical, organic skincare brand in the UK. Born in Japan and raised in Scotland, Rosa’s innovative spirit drives her to create simple, thoughtful, and delightful experiences that resonate with diverse audiences.

Huy Vo
Creative director
ELLE Magazine Vietnam

IO Huy Vo stands out as the youngest creative director at Elle Magazine Vietnam. In addition to this impressive role, he currently acts as a creative partner at Monkey Studio. Previously, IO served as the Head of Art and Design at Dentsu Redder, making significant strides in the advertising industry. Recognized for his creative prowess, he was named one of the top three creatives in Vietnam by Campaign Asia in 2021. His accolades are numerous, with prestigious awards from The One Show Asia, MMA Smarties APAC, and Tangram.
Several of his editorial stories have gained international recognition, being featured in Elle editions in France, China, and Japan. IO describes himself as a multidisciplinary practitioner, excelling in communication and editorial work. His role merges creativity with strategic oversight, ensuring every project aligns with brand messaging and objectives of entire magazine.

Joeyee Watt
Head of creative design
World Table Tennis

Born in Hong Kong and raise in Singapore; Joeyee has over 10+ years of creative experiences passionate in the area of consumer/corporate branding, packaging and brand communications. Currently heads the design team in World Table Tennis (WTT), a global table tennis events company under the federation. Prior to joining WTT, he has worked at various international branding agencies on some of the biggest consumer and corporate brands for brand creation, refresh, experiences and activations. He believes design can change the world and make it a better place to live in.

Haziq Yusoff
Creative director (APAC)
The Trade Desk

*Bio follow up soon 

Shalu Zala
Vice president – marketing strategy & social
HSBC

Shalu is a seasoned strategic marketing and communications leader with over 15 years of experience across diverse sectors including retail, telecom, lifestyle, and FMCG. Her exceptional marketing acumen is demonstrated through her ability to drive success and achieve notable accomplishments across various industries. Shalu's leadership in executing impactful campaigns, managing brand development, and orchestrating product launches has set new standards of excellence. Her multiple prestigious awards highlight her role in driving industry innovation. Shalu's approach embodies her belief in architecting success through innovative brand strategy and market disruption.

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