Europe

Best overall visual identity

• Gold – Directgov
• Silver – Akzo Nobel
• Silver – Reckitt Benckiser

Best brand architecture

• Gold – The Co-operative

Best copy style/tone of voice

• Gold – Parasol
• Bronze – Action for Children

Best use of web/digital

• Silver – BCS

Best campaign to advertise a corporate rebrand

• Gold – Aviva
• Silver – The Co-operative
• Bronze – Action for Children

Best internal communication of a rebrand

• Gold – Aviva
• Silver – Reckitt Benckiser
• Bronze – Action for Children

Best implementation of a rebrand

• Gold – RSA
• Silver – Grant Thornton
• Bronze – Ponti’s

Greatest likely business impact of a rebrand

• Gold – Holiday Inn
• Silver – Morrisons

Best evaluation process

• Gold – The Co-operative
• Silver – Grant Thornton
• Bronze – Action for Children

Best corporate rebrand following a merger or acquisition

• Gold – Akzo Nobel
• Silver – Thomson Reuters

Best corporate rebrand for a spin-off or new company

• Gold – International Islamic Trade Finance Corporation

Best rebrand of a service

• Bronze – Cinven

Best rebrand from a not-for-profit organisation

• Gold – International Islamic Trade Finance Corporation
• Silver – Breast Cancer Care
• Bronze – Breakthrough Breast Cancer
• Bronze – Peace Direct

Best rebrand from the public sector

• Gold – King’s Health Partners
• Silver – Petroc

Best national rebrand

• Gold – The Co-operative
• Silver – Aviva
• Bronze – Access Self Storage

Best regional rebrand

• Silver – Petroc

Best in sector – Chemicals

• Gold – Akzo Nobel

Best in sector – Insurance

• Gold – Aviva

Best in sector – Retail

• Silver – DSGi – Currys

Best in sector – Financial services

• Gold – Grant Thornton
• Silver – Parasol
• Bronze – Rothschild Private Banking & Trust

Best in sector – Household goods

• Gold – Reckitt Benckiser