Europe

A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS EUROPE 2012:

 

CONTENT

Best overall visual identity

• Gold Pearson (Interbrand)
• Silver DWF (Living Group)
• Bronze Vertere (Interstate)
• Highly commended Futurestep (Further)
• Highly commended Mission Burrito (The House)

Best use of a visual property

• Gold Pearson (Interbrand)
• Silver Rugby Football Union (Interbrand)
• Bronze Monster Slippers?Highly commended Futurestep (Further)
• Highly commended Hawksford (MerchantCantos)
• Best brand architecture solution
• Gold National Maritime Museum (SomeOne)
• Bronze British Airways Executive Club (Landor)

 

Best use of copy style/tone of voice

• Gold The Student Housing Company (The Beautiful Meme)
• Silver Pearson (Interbrand)
• Bronze Rugby Football Union (Interbrand)

PROCESS

Best internal communication of a rebrand

• Gold DSM
• Silver Pearson (Interbrand)
• Bronze Telefónica

 

Best implementation of a rebrand

• Gold Global Blue (Goosebumps Brand Consultancy)
• Silver Pearson (Interbrand)
• Bronze Rugby Football Union (Interbrand)
• Highly commended Monarch (Interbrand)
• Highly commended Direct Marketing Association (Jacob Bailey

STRATEGY

 Best creative strategy

• Gold Larix (BrandTailors)
• Silver Little Chef (Venturethree)
• Silver Asics (Interbrand)
• Bronze Global Blue (Goosebumps Brand Consultancy)

 

Best brand evolution

• Gold Global Blue (Goosebumps Brand Consultancy)
• Silver PDX (Appetite)
• Bronze Telecity Group (Design by Structure)
• Highly commended Ocean Outdoor (Heavenly)

TYPE

Best corporate rebrand following a merger or acquisition

• Gold Archer (Brand Matters and Handsome Brands)
• Silver Merseyway Shopping Centre (Studio North)
• Bronze Puratos (Duval Guillaume Corporate)

Best corporate rebrand to reflect changed mission/values positioning

• Gold White Logistics & Storage (The Allotment)
• Silver Greene King (Brand Matters and Handsome Brands)
• Bronze Global Blue (Goosebumps Brand Consultancy)
• Highly commended Lexis, The Recommendation Agency (The Lexis Agency)
• Highly commended Bauwwerk Parkett (Scholtysik Niederberger Kraft AG)

Best corporate rebrand for a spinoff/new company

• Gold Trapoil (Appetite)
• Silver Boots Laboratories (Creative Leap)
• Bronze Ink Insurance (Switch)
• Highly commended RPC (Corporate Edge)

Best brand consolidation

• Gold Greene King (Handsome Brands and Brand Matters)
• Bronze Tiriac Holdings (Brand Tailors)

 

Best rebrand of a digital property

• Gold Action on Hearing Loss (Redweb)
• Silver FNZ (Tayburn)
• Bronze Instruct (Fairley & Associates, Hildebrand and Felt Branding)
• Highly commended JTI (Corporate Edge)
• Highly commended Reckitt Benckiser (The Workroom)

Best rebrand from the public sector

• Gold Stirling Castle (Corporate Edge)

Best rebrand from a NFP organisation

• Gold Guide Dogs (Interbrand)
• Silver Merlin (Spencer du Bois)
• Bronze Independent Age (Corporate Edge)
• Highly commended Instruct (Fairley & Associates, Hildebrand and Felt Branding)

SECTOR

Best rebrand from the consumer services sector

• Gold Greene King (Brand Matters and Handsome Brands)
• Gold Little Chef (venturethree)
• Bronze Travelodge (Corporate Edge)

Best rebrand from the financial services sector

• Gold Global Blue (Goosebumps Brand Consultancy)
• Silver Hawksford (MerchantCantos)
• Bronze The Share Centre (Radley Yeldar)
• Bronze FNZ (Tayburn)

Best rebrand from the professional services sector

• Gold DWF (Living Group)
• Silver Futurestep (Further)

Best rebrand from the education sector

• Gold University Campus Suffolk (Radley Yeldar)

Best rebrand from the media & telecommunications sector

• Gold Emailvision (Design by Structure)
• Silver Ocean Outdoor (Heavenly)
• Bronze Vertere (Interstate)

Best rebrand from the property sector

• Gold Merseyway Shopping Centre (Studio North)

Best rebrand from the retail sector

• Gold Argos Bush (Bonfire CI)

Best rebrand by region: Baltic region

• Gold Grupa Zywiec (Dragon Rouge)
• Silver Onet (Dragon Rouge)

Best rebrand by region: DAS

• Gold Bauwerk Parkett (Schotysik Niederberger Kraft AG)

Best rebrand by region: Eastern Europe

• Gold Tiriac Holdings (BrandTailors)